Category: Team Collaboration

The role of ‘client head’ can be approached in 2 ways. The client head can take a ‘service’ or a ‘leadership’ approach. Let’s explore which is best.

At a time when marketers and their budgets continue to be under downward pressure, what can they do to get greater value from their agencies? Find out here.

Organisational management experts are promoting the use of cross-functional integration within corporations. Learn more about it in this infographic.

In a complex world we all know it is important to collaborate. But why do so many people think that to collaborate means organising more meetings? There are already too many meetings. And there is more to collaboration than sitting in meetings.

Imagine the industry you work in is impacted by changes so seismic that it fundamentally shifts how your business could or should operate. How would your business survive? How would your marketing team cope? Would they? This exact situation has happened to a sizeable number of industries over the past decade or so, including the music industry, publishing, technology companies, disability service providers and the higher education market.

This is the first in a series of one minute videos that address one of the many complex challenges facing marketing, media and advertising today. The Golden Minute series is an attempt to prove Albert Einstein right when he said “The definition of genius is taking the complex and making it simple”. But he also said “Everything should be made as simple as possible, but not simpler”. So we will leave it for you to judge. Please let us know here if there is a topic you would like us to cover in a Golden Minute.

I was contacted the other day by a long lost British client, from my UK days. Someone who I ‘cut my teeth on’ in the early part of my career, and with whom I eventually developed a client-agency relationship so strong that it would end up representing a springboard to promotion. All very good. But her reaching out to me, after nearly fourteen years, also jogged a suppressed memory of one of the biggest client relationship mistakes I ever made.

There has been much industry talk and discussion over the years on how to encourage agencies to work collaboratively with each other. It is a topic that we have been discussing and sharing with our clients for the past ten years. Our Evalu8ing system was developed to measure and manage collaboration between teams. And we have spoken many times on this subject around the world. One of the key issues in creating a collaborative working environment is implementing a remuneration model that encourages collaboration rather than most models, which encourage competition. Trust is an essential ingredient in collaborative relationships and if agencies are set up to compete for a share of your marketing budget, then this undermines trust.

For the past five or more years we have had marketers lamenting how hard it is to get their agencies to work […]

One of the main complaints we hear from marketers who are managing a diverse roster of agencies is that it is difficult […]