Defining Media – Insights

In the ever-expanding landscape of marketing and communication, the concept of media has evolved and expanded to encompass various channels, platforms, and formats.  From traditional media channels such as television, radio, and print, to digital media platforms, social media networks, streaming services, and emerging technologies, businesses need clarity on what constitutes media in today’s context in order to make informed decisions about their marketing strategies.

Read on for a variety of resources dedicated to defining media and its evolving landscape.

You can find more information on how we unlock media value here or explore more details and insights below.


Managing Marketing: Content Versus Advertising

In this podcast Rohan Robertson discusses the difference between content and advertising and what makes great branded content. Listen to ...

Managing Marketing: Is Social Media a Technology or a Media?

In this podcast George Hawwa of Attention Experts shares his views on the 250 social media platforms currently available. Get ...

Managing Marketing: How Brands Are Experienced And Not Just Communicated

Caleb Bush says consumers are making and sharing information on brands based on experiences rather than what brands communicate with ...

Managing Marketing: The Good And The Bad Of Social Media

In this podcast, Andrea Edwards the Digital Conversationalist talks about the power of embracing the social more than the media ...
Alexandra Tselios

Managing Marketing: Modern publishing and the new opportunities for advertisers

Alexandra Tselios is the founder and publisher of the and here she talks with Darren on the changes in ...