Value-based, cost-based, pricing-based, and performance-based agency fees – bring it on
At the Mumbrella360 Reconnect last year, I was moderating the thought-provoking session by Kathryn Williams, Managing Director at KMint, titled ...
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Why performance based payments need to be an incentive not a disincentive
This is the eighth in a series of one minute videos that address one of the many complex challenges facing marketing, media ...
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5 issues you need to overcome to make agency incentive payments work
For the past ten years we have been working with advertisers to move their agency compensation from the popular cost-based ...
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Why paying your agency for being nice to you is flawed
It is fairly common for Agency Relationship consultants to recommend that agency fees, and especially performance fees should be linked to the ...
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Risk vs reward in value and performance based agency compensation
The current resource based model is low risk for both agencies and advertisers, which is possibly why it is so ...
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How many KPIs are optimal to drive agency performance?
The concept of performance based remuneration or payment by results appears to me to be universally embraced. After all, according ...
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Balancing risk and reward in value based advertising agency compensation
Last week in NYC I was speaking at the WFA COMPAG group about Value Based Compensation (VBC). During the discussion ...
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Reasons why performance based remuneration or payment by results often fail
Performance based remuneration or payment by results (PBR) is a component of many agency remuneration deals, but the fact is ...
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