
Value-based, cost-based, pricing-based, and performance-based agency fees – bring it on
At the Mumbrella360 Reconnect last year, I was moderating the thought-provoking session by Kathryn Williams, Managing Director at KMint, titled ...
Read More
Read More

Why performance based payments need to be an incentive not a disincentive
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
Read More
Read More

5 issues you need to overcome to make agency incentive payments work
This post is by Darren Woolley, Founder and Global CEO of TrinityP3. With his background as analytical scientist and creative problem solver, Darren ...
Read More
Read More

Why paying your agency for being nice to you is flawed
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
Read More
Read More

Risk vs reward in value and performance based agency compensation
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
Read More
Read More

How many KPIs are optimal to drive agency performance?
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
Read More
Read More

Balancing risk and reward in value based advertising agency compensation
Last week in NYC I was speaking at the WFA COMPAG group about Value Based Compensation (VBC). During the discussion ...
Read More
Read More

Reasons why performance based remuneration or payment by results often fail
Performance based remuneration or payment by results (PBR) is a component of many agency remuneration deals, but the fact is ...
Read More
Read More