For over twenty years, TrinityP3 has worked at the forefront of marketing operations, helping brands manage and optimise their relationships with agencies. […]
While input models, such as hourly rates, retainers and project fees, continue to dominate agency fees, there is an increasing interest in […]
An increasing number of agencies are including promises of AI benefits in their pitches. Typically, these are framed in the context of […]
The past 18 months or so have seen more advertisers and agencies looking to move away from “traditional” FTE/resource/cost-recovery-based pricing models to […]
Nick Hand is a commercially savvy, hands-on Finance Director and a CPA with over two decades of experience managing the finances of […]
My grandfather was a frugal man, borne no doubt from living through the Great Depression, then going to war and returning to […]
Paid fairly, an agency has more ability to deliver value in the outputs it produces and that should lead to a commercial return for the client. Details here
If you are developing your own output or value based pricing model you need to ensure you are not falling for any one of these traps and pitfalls.
How do you calculate or assess the value of your marketing spend? In the past three years we have had a large number of projects designed to achieve just that – a fact based assessment of the value of the marketing spend. Specifically marketing communications or advertising and largely focusing on spend with external agencies and suppliers.
We have been benchmarking advertising agency costs for more than a decade. This is usually undertaken with an historical focus, looking at the […]
We have been working with value based remuneration (VBR) or compensation (VBC) models since 2007 and have implemented these in various forms […]
A few weeks ago in NYC I presented the results on a survey undertaken by the WFA on Value Based Compensation (VBC) […]
Retainers are still the most common form of remuneration for advertising agencies in the major markets. These retainers are based on resources […]
