Advertising Agency Fees – The Move from Static Inputs to Valuable Outputs
This is an edited version of the guide "Advertising Agency Fees – A Comprehensive Guide for Marketing". To access the ...
The traps and pitfalls of developing an output-based agency fee model
Since 2004 we have been working with a workload agency fee model, used to calculate agency resources based on work ...
The challenges in measuring the value your agencies contribute to your marketing
How do you calculate or assess the value of your marketing spend? In the past three years we have had ...
What should my advertising agency cost be?
We have been benchmarking advertising agency costs for more than a decade. This is usually undertaken with an historical focus, looking ...
How to develop a price based remuneration model for your agencies
We have been working with value based remuneration (VBR) or compensation (VBC) models since 2007 and have implemented these in ...
Defining Value Based Agency Compensation
A few weeks ago in NYC I presented the results on a survey undertaken by the WFA on Value Based ...
What is value based remuneration for advertising and media agencies?
Retainers are still the most common form of remuneration for advertising agencies in the major markets. These retainers are based ...