Fee Negotiation

With agency costs on the rise, how should advertisers respond?

Believe it not, advertisers have generally enjoyed a stable and relatively low cost for agency services for more than a ...
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Will agencies absorb their advertiser budget reductions again?

For those too young to remember the global recession of 2007, most agencies absorbed the significant cuts in their client’s ...
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Negotiating agency fees

Why hourly rates are no measure of value when negotiating agency fees

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Long payment terms

How long payment terms impact client / agency relationships

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Getting-agency-negotiations right

Why agency negotiations are never as straightforward as you think

Negotiations can be difficult things, especially when either party is speaking a different language. And believe it or not, marketers ...
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How much agency financial transparency do marketers really need?

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Have marketers forgotten the Golden Rule for agency performance?

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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How to effectively negotiate remuneration with your agencies

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Top 10 tips for renegotiating your agency remuneration

Obviously there are now more ways of remunerating your agencies than ever before and we work with our clients to ...
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What is included in the overhead when calculating the agency retainer?

When discussing retainers there are some key parts to the calculation: Business expenses: all expenses found on the Profit and ...
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