Global Marketing
Management Consultants
Global Marketing
Management Consultants
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Global Marketing
Management Consultants
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Is the media agency open to being paid on results? E.g. CPM, CPI, CPC, CPA etc

    • Increasingly media agencies are open to being paid based on performance.
    • This can be media buying performance such as CPM or CPI, but increasingly it is business performance including CPC or CPA etc.
    • This places media performance at centre of the relationship and agency fee model.
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