- Increasingly media agencies are open to being paid based on performance.
- This can be media buying performance such as CPM or CPI, but increasingly it is business performance including CPC or CPA etc.
- This places media performance at centre of the relationship and agency fee model.
- START OVER HERE
TrinityP3 brought valuable market knowledge and specialist experience to bear on our media agency project. Their work added significant value to Officeworks and helped us in delivery of a strong and improved business outcome.— Karl Winther, GM Marketing at Officeworks