Global Marketing
Management Consultants

Is transparency in media agency fees important to the advertiser?

- With a focus on media and business performance it raises the question on how important is media transparency?
- If the agency is being paid on delivering results do you need to know how the results are delivered and who and how much margin or profit is involved?
- Especially if the results contribute tangible business value.
- View our infographic on media transparency here
- START OVER HERE