Global Marketing
Management Consultants
Global Marketing
Management Consultants
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Global Marketing
Management Consultants
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Is there historical data to determine the agency resources required during the contract period?

    • With no defined scope of work you will rely on historical data to set your agency resources in a retainer.
    • If the scope of the work is similar to the previous agency then if is reasonable to assume that the resources would be similar if they delivered a satisfactory level of service.
    • Without any historical data the setting of the agency resource level in the retainer will be a best guess and difficult to quantify or qualify.
    • Read more on Scope of Work here
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