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Perspective on the digital supply chain debate
This post is by Stephen Wright, who has recently returned to TrinityP3 to head media consulting after 2 years at ...
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Why media auditing is effectively dead
I don’t usually like headlines in marketing declaring that something is dead. Television was dead. Advertising is dead. But I ...
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Addressability – Why is it a big threat to media agencies?
Precision, in marketing and advertising terms, represents the now, the next and the later. Who needs the old-world model of ...
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Why you will always pay less for crappy media
This is the next in a series of one-minute videos that address one of the many complex challenges facing marketing, media ...
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Practical advice on navigating the media supply chain (An interview with David Angell)
Recently I was interviewed, in my role as Head of Media and General Manager at TrinityP3, by Tracey Porter for ...
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Is your programmatic media function right for you – and what are your options?
Programmatic media. For a while, the word ‘programmatic’ was an industry buzzword, a sign of things to come. More recently, ...
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Are media audits still relevant in a digital and data driven world?
I remember this conversation from a few years ago as if it was yesterday. It was a frank discussion on media ...
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Life at the bottom – why the media buying rate game is not worth playing
They say it’s lonely at the top, but life at the bottom is not much better. When you think of ...
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6 excuses media agencies use to not deliver promised discounts
You have run the media tender and managed to secure a new agency who has promised amazing savings not only ...
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