Media buying involves the strategic planning, negotiation, and acquisition of advertising placements across various channels and platforms. It requires a deep understanding of target audiences, media landscapes, pricing models, and market trends. By leveraging data, analytics, and industry expertise, businesses can optimize their media buying efforts, ensuring that their messages reach the right audiences at the right time and in the most cost-effective manner.
Below we provide a series of resources to help you navigate the world of media buying effectively, optimise your ad placements, and drive better results.
You can find more information on how we unlock media value here or explore more details and insights below.

Perspective on the digital supply chain debate
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Why media auditing is effectively dead
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Managing Marketing: The Relationship Between Media Owners, Agencies And Advertisers
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Addressability – Why is it a big threat to media agencies?
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Why you will always pay less for crappy media
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Practical advice on navigating the media supply chain (An interview with David Angell)
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Is your programmatic media function right for you – and what are your options?
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Are media audits still relevant in a digital and data driven world?
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Life at the bottom – why the media buying rate game is not worth playing
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6 excuses media agencies use to not deliver promised discounts
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