Media Buying – Insights

Media buying involves the strategic planning, negotiation, and acquisition of advertising placements across various channels and platforms. It requires a deep understanding of target audiences, media landscapes, pricing models, and market trends. By leveraging data, analytics, and industry expertise, businesses can optimize their media buying efforts, ensuring that their messages reach the right audiences at the right time and in the most cost-effective manner.

Below we provide a series of resources to help you navigate the world of media buying effectively, optimise your ad placements, and drive better results.

You can find more information on how we unlock media value here or explore more details and insights below.

Managing Marketing: Media Brawn Versus Media Brains

Managing Marketing: Media Brawn Versus Media Brains

Jason Tonelli is the CEO of Zenith Media in Australia and New Zealand. He believes there is an opportunity for ...
Managing Marketing: 20 Years Of Digital Marketing In One Episode

Managing Marketing: 20 Years Of Digital Marketing In One Episode

Sue Blatchford, the co-founder of PayPerClick Australia, is a results-driven digital marketer who has helped build businesses and drive growth ...
Perspective on the digital supply chain debate

Perspective on the digital supply chain debate

This post is by Stephen Wright, who has recently returned to TrinityP3 to head media consulting after 2 years at ...
Why media auditing is effectively dead

Why media auditing is effectively dead

I don’t usually like headlines in marketing declaring that something is dead. Television was dead. Advertising is dead. But I ...
Mark McCraith

Managing Marketing: The Relationship Between Media Owners, Agencies And Advertisers

Mark McCraith is a Business Director and Head of Media at TrinityP3 Marketing Management Consultants. Here Mark talks about his ...
Addressability

Addressability – Why is it a big threat to media agencies?

Precision, in marketing and advertising terms, represents the now, the next and the later. Who needs the old-world model of ...
Why you will always pay less for crappy media

Why you will always pay less for crappy media

This is the next in a series of one-minute videos that address one of the many complex challenges facing marketing, media ...
media supply chain

Practical advice on navigating the media supply chain (An interview with David Angell)

Recently I was interviewed, in my role as Head of Media and General Manager at TrinityP3, by Tracey Porter for ...
Is your programmatic media function right for you – and what are your options?

Is your programmatic media function right for you – and what are your options?

Programmatic media. For a while, the word ‘programmatic’ was an industry buzzword, a sign of things to come. More recently, ...
Media audits or media benchmarking

Are media audits still relevant in a digital and data driven world?

I remember this conversation from a few years ago as if it was yesterday. It was a frank discussion on media ...
Life at the bottom – why the media buying rate game is not worth playing

Life at the bottom – why the media buying rate game is not worth playing

They say it’s lonely at the top, but life at the bottom is not much better. When you think of ...
6 excuses media agencies use to not deliver promised discounts

6 excuses media agencies use to not deliver promised discounts

You have run the media tender and managed to secure a new agency who has promised amazing savings not only ...