Media Buying – Insights

This post is by Stephen Wright, who has recently returned to TrinityP3 to head media consulting after 2 years at ...
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I don’t usually like headlines in marketing declaring that something is dead. Television was dead. Advertising is dead. But I ...
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Mark McCraith is a Business Director and Head of Media at TrinityP3 Marketing Management Consultants. Here Mark talks about his ...
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Precision, in marketing and advertising terms, represents the now, the next and the later. Who needs the old-world model of ...
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This is the next in a series of one-minute videos that address one of the many complex challenges facing marketing, media ...
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Recently I was interviewed, in my role as Head of Media and General Manager at TrinityP3, by Tracey Porter for ...
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Programmatic media. For a while, the word ‘programmatic’ was an industry buzzword, a sign of things to come. More recently, ...
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I remember this conversation from a few years ago as if it was yesterday. It was a frank discussion on media ...
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They say it’s lonely at the top, but life at the bottom is not much better. When you think of ...
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You have run the media tender and managed to secure a new agency who has promised amazing savings not only ...
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