The right data can enhance your understanding of consumer behaviour, media performance, and audience targeting. It’s an invaluable asset for businesses aiming to make informed decisions and optimize their media strategies.
Whether you’re a marketer, media professional, or data enthusiast, our resources below will equip you with the knowledge and tools to leverage media data effectively and drive better results for your marketing efforts.
You can find more information on our media industry advisory service here or explore more details and insights below.
Managing Marketing: Dealing With The Challenges Of Media
Without the looming economic challenges, marketers have already been facing major issues on the media front. Media measurement, ad fraud, ...
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Managing Marketing: How Audio Is Transforming Measurement
The final part of the Ampel-produced trilogy on the power of audio sees Darren talking to Lauren Deighton, Ampel’s Director ...
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Marketing for universities: the need for smart marketing data
The higher education market is starting to undergo a major disruption, with the advent of blended learning, remote access and ...
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