Media Agency Contracts may not be worth the paper they are written on
Hollywood mogul, Sam Goldwyn is famously quoted as saying “A verbal contract is not worth the paper it is written ...
Read More
Read More
Why getting the commercial relationship right between advertisers and agencies is critical
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
Read More
Read More
5 ways to make sure you have set the correct digital KPIs
This post is by Ilona Evans, a Senior Consultant at TrinityP3. Ilona is passionate about ensuring digital drives business outcomes ...
Read More
Read More
Sustainability and the hidden cost of your media inefficiency
For many years, CPM (‘Cost Per Mille’, otherwise known as cost per thousand as a dollar value) has been a ...
Read More
Read More
Why the media agency ‘Mediapalooza’ could be a huge waste of time
This post is by David Angell, TrinityP3 General Manager and Head of Media. David has extensive commercial and media experience gained ...
Read More
Read More