Media Optimisation

Media Agency Contracts may not be worth the paper they are written on

This post is by Darren Woolley, Founder and Global CEO of TrinityP3. With his background as analytical scientist and creative problem solver, Darren ...
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Why getting the commercial relationship right between advertisers and agencies is critical

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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KPI measurement

5 ways to make sure you have set the correct digital KPIs

This post is by Ilona Evans, a Senior Consultant at TrinityP3. Ilona is passionate about ensuring digital drives business outcomes ...
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Sustainability and the hidden cost of your media inefficiency

This post is by Chris Sewell, Business Director at TrinityP3. Chris has a wide ranging knowledge of all areas of the advertising and ...
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Why the media agency ‘Mediapalooza’ could be a huge waste of time

This post is by David Angell, TrinityP3 General Manager and Head of Media. David has extensive commercial and media experience gained ...
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