From budget allocation and targeting to ad placement and messaging, every aspect of your media strategy can be optimized to enhance efficiency and effectiveness. By leveraging data, analytics, and industry best practices, businesses can make informed decisions, allocate resources effectively, and continuously improve their media campaigns.
With TrinityP3’s comprehensive resources, you’ll have the knowledge and tools to fine-tune your media strategies, allocate budgets efficiently, and continuously optimize your campaigns to drive better results.
You can find more information on how we unlock media value here or explore more details and insights below.
Managing Marketing: The State Of Carbon Measurement In Advertising
Damien Thomson is the CEO and co-founder of Net Zero Media, a technology company that has been purpose-built to effectively measure ...
Managing Marketing: Review The Last Decade Of Media And the Next
Chris Walton, Managing Director of Nunn Media, has a long and successful career in media. Back in November 2013, he ...
Reviewing Media Agency Commercial Arrangements for the Financial Services Sector – Case Study
Challenging Problem This organization operated in a highly decentralized structure whilst using one media agency. The challenges that the client ...
Managing Marketing: How You Grow Up Into A Leadership Role In Media
Jessica Bray is Head of Media at Audience Precision. She is also the daughter of industry veterans Haydon and Kerry ...
Why the Media Pitch trading exercise template needs to go
The MFA and AANA pitching guidelines advocate using a trading exercise template. A glorified Excel for completion by agencies asking ...
Managing Marketing: The Challenges And Benefits of Taking Media In-House
Ben Oliver is the Head of Media at Splash (The in-house agency at Treasury Wine Estates) and someone with first-hand ...
Navigating Media Mix Models, Marketing Mix Models and Multi-touch Attribution Models
Media Mix Modelling, Marketing Mix modelling and Multi-Touch Attribution modelling have all been widely discussed and written about in recent ...
Managing Marketing: Trials, Tribulations & Triumphs in Media
Claire Fenner is the newly appointed CEO of Atomic 212, one of Australia's most established media indies. David and Claire ...
Managing Marketing: 20 Years Of Digital Marketing In One Episode
Sue Blatchford, the co-founder of PayPerClick Australia, is a results-driven digital marketer who has helped build businesses and drive growth ...
Media Agency Contracts may not be worth the paper they are written on
Hollywood mogul, Sam Goldwyn is famously quoted as saying “A verbal contract is not worth the paper it is written ...
Why getting the commercial relationship right between advertisers and agencies is critical
Don’t get me wrong, measuring and monitoring the client / agency relationship is important. It is in fact the most ...
5 ways to make sure you have set the correct digital KPIs
Setting the correct digital KPIs is key whether you are working on an overall marketing brief or a digital specific ...
Why measuring media value is more important than media cost
This is the next in a series of one-minute videos that address one of the many complex challenges facing marketing, ...
Sustainability and the hidden cost of your media inefficiency
For many years, CPM (‘Cost Per Mille’, otherwise known as cost per thousand as a dollar value) has been a ...
Why the media agency ‘Mediapalooza’ could be a huge waste of time
Do you watch soap operas? Of course you don’t, you’re all busy executives with crippling workloads. But I bet most ...