Media Optimisation

Media Agency Contracts may not be worth the paper they are written on

Hollywood mogul, Sam Goldwyn is famously quoted as saying “A verbal contract is not worth the paper it is written ...
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Why getting the commercial relationship right between advertisers and agencies is critical

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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KPI measurement

5 ways to make sure you have set the correct digital KPIs

This post is by Ilona Evans, a Senior Consultant at TrinityP3. Ilona is passionate about ensuring digital drives business outcomes ...
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Sustainability and the hidden cost of your media inefficiency

For many years, CPM (‘Cost Per Mille’, otherwise known as cost per thousand as a dollar value) has been a ...
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Why the media agency ‘Mediapalooza’ could be a huge waste of time

This post is by David Angell, TrinityP3 General Manager and Head of Media. David has extensive commercial and media experience gained ...
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