You can find more information on how we unlock media value here or explore more details and insights below.
Media Agency Contracts may not be worth the paper they are written on
Hollywood mogul, Sam Goldwyn is famously quoted as saying “A verbal contract is not worth the paper it is written ...
Read More
Read More
Why getting the commercial relationship right between advertisers and agencies is critical
Don’t get me wrong, measuring and monitoring the client / agency relationship is important. It is in fact the most ...
Read More
Read More
5 ways to make sure you have set the correct digital KPIs
Setting the correct digital KPIs is key whether you are working on an overall marketing brief or a digital specific ...
Read More
Read More
Why measuring media value is more important than media cost
This is the next in a series of one-minute videos that address one of the many complex challenges facing marketing, ...
Read More
Read More
Sustainability and the hidden cost of your media inefficiency
For many years, CPM (‘Cost Per Mille’, otherwise known as cost per thousand as a dollar value) has been a ...
Read More
Read More
Why the media agency ‘Mediapalooza’ could be a huge waste of time
Do you watch soap operas? Of course you don’t, you’re all busy executives with crippling workloads. But I bet most ...
Read More
Read More