Media Strategy

AI driven modelling is both present and future – and media agencies should give up the fight to own it

A number of years ago, I wrote an article about a new organisation called Blackwood Seven, an AI-driven SaaS media ...
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Is your media agency an integral part of the creative process?

This post is by Ilona Evans, a Senior Consultant at TrinityP3. Ilona is passionate about ensuring digital drives business outcomes ...
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Top 10 tips for improving media strategy (Media Planning) – Infographic

For most CMO’s media is the largest marketing budgetary expense under direct management. Scarily it is often the least understood ...
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