Media Strategy

AI driven modelling is both present and future – and media agencies should give up the fight to own it

This post is by TrinityP3 Business Director, David Angell. David has extensive commercial and media experience gained most recently as the ...
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Is your media agency an integral part of the creative process?

This post is by Ilona Evans, a Senior Consultant at TrinityP3. Ilona is passionate about ensuring digital drives business outcomes ...
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Top 10 tips for improving media strategy (Media Planning) – Infographic

For most CMO’s media is the largest marketing budgetary expense under direct management. Scarily it is often the least understood ...
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