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AI driven modelling is both present and future – and media agencies should give up the fight to own it
A number of years ago, I wrote an article about a new organisation called Blackwood Seven, an AI-driven SaaS media ...
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Is your media agency an integral part of the creative process?
Despite being the largest expenditure item in most marketing budgets, media continues to be given less attention than it deserves ...
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Top 10 tips for improving media strategy (Media Planning) – Infographic
For most CMO’s media is the largest marketing budgetary expense under direct management. Scarily it is often the least understood ...
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