Managing Marketing: Dealing With The Challenges Of Media
Without the looming economic challenges, marketers have already been facing major issues on the media front. Media measurement, ad fraud, ...
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How effectively are you managing your digital marketing?
Digital marketing is integral to marketing. In this day and age you cannot have a marketing plan that doesn’t encompass ...
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Important questions before taking media in-house
This is the next in a series of one-minute videos that address one of the many complex challenges facing marketing, media ...
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Trading desks, demand side platforms and programmatic buying explained
Programatic buying, trading desks, ad exchanges, real time bidding, demand side platforms and the like feature heavily in the trade ...
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