Performance Measurement

Why more clients use Evalu8ing to improve agency relationships

This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the ...
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How to take a true 360 degree view of all of your advertising agencies and suppliers

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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8 reasons for Evalu8ing your advertising agencies, rather than just survey them

Eight Reasons For Evalu8ing Your Agencies (rather than just survey them) from TrinityP3 Marketing Management Consultants With more and more ...
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Most 360º client agency relationship systems are misleading

I was in a discussion with a UK based company about measuring their various agency relationships around the globe and ...
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