Agency Selection and the Paradox of Choice – Why Fewer Agencies is Never Too Few
During my recent sojourn back in agency land, I was heavily involved in pitches. I declined the agency’s involvement in ...
Bringing diversity, inclusion, philanthropy and environmental sustainability to the agency selection process
2020 was an unprecedented year. The global pandemic. Working from home and working remotely. The rise of global action on ...
Global or local? Network or Independent? Choosing an advertising agency relationship
We’ve noticed a distinct recent trend in global markets for advertisers to request, consider and appoint local independent agencies, rather ...
What math and the Democratic Primaries can teach us about choosing an agency
While recently in the US it was announced that the Democratic Party was potentially increasing the number of Presidential candidates ...
What you need to consider when searching for the perfect agency
TrinityP3 have a global register of agencies spanning across disciplines from Advertising, PR, and Design right through to direct, digital, ...
Is it time marketers rethink agency competitive conflicts of interest?
When selecting a new agency, a major and complex issue for marketers is the concern over conflict of interest. That ...
How marketers can find an agency that is the perfect match for their next project
For more than a decade TrinityP3 has been collecting information on agencies using our online Agency Register. It provides TrinityP3 ...
Why is it so hard to find the perfect agency in a pitch?
In a recent discussion on a creative pitch, the procurement team informed me that they needed to go to open ...
Should you include your incumbent agency in a pitch?
When reviewing their agencies, many advertisers ask if they should include the incumbent in the pitch process? They usually express ...
This is not Cosmopolitan – Agency size isn’t everything in a pitch
This isn’t the front page of Cosmopolitan. When selecting agency candidates, size – large or small - definitely isn’t everything ...
It is difficult searching agency details unless you know where to look
A marketer was questioning the cost of us providing a market review of agencies suitable for their requirements as they ...
What’s all this bull about agency billings? – A misleading measure of agency performance
Many people in the media still use media billings to indicate the size of the account or the size of ...
Open tenders are not the best way to select agencies
I was recently in a meeting with a marketer and their procurement team discussing a forthcoming agency review. When we ...