Agency Selection and the Paradox of Choice – Why Fewer Agencies is Never Too Few
During my recent sojourn back in agency land, I was heavily involved in pitches. I declined the agency’s involvement in ...
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Bringing diversity, inclusion, philanthropy and environmental sustainability to the agency selection process
2020 was an unprecedented year. The global pandemic. Working from home and working remotely. The rise of global action on ...
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Global or local? Network or Independent? Choosing an advertising agency relationship
We’ve noticed a distinct recent trend in global markets for advertisers to request, consider and appoint local independent agencies, rather ...
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What math and the Democratic Primaries can teach us about choosing an agency
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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What you need to consider when searching for the perfect agency
This post is by Kylie Ridler-Dutton, Marketing Management Consultant at TrinityP3. Kylie is a discipline neutral specialist with consulting and implementation experience ...
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Is it time marketers rethink agency competitive conflicts of interest?
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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How marketers can find an agency that is the perfect match for their next project
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Why is it so hard to find the perfect agency in a pitch?
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Should you include your incumbent agency in a pitch?
This post is by Darren Woolley, Founder and Global CEO of TrinityP3. With his background as analytical scientist and creative problem solver, Darren ...
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This is not Cosmopolitan – Agency size isn’t everything in a pitch
This post is by David Angell, TrinityP3 General Manager and Head of Media. David has extensive commercial and media experience gained ...
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It is difficult searching agency details unless you know where to look
A marketer was questioning the cost of us providing a market review of agencies suitable for their requirements as they ...
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What’s all this bull about agency billings? – A misleading measure of agency performance
Many people in the media still use media billings to indicate the size of the account or the size of ...
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Open tenders are not the best way to select agencies
I was recently in a meeting with a marketer and their procurement team discussing a forthcoming agency review. When we ...
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