Pitching Support

Why marketers will continue to use a pitch to select agencies

The headlines scream “The pitch is broken”. But in fact, the pitch is alive and well and has never been ...
Read More

Agency Client Chemistry Meetings – the Seven Deadly Sins to avoid and seven deadly words you never want to hear at them

TrinityP3 UK is a founder signatory of the Pitch Positive Pledge launched jointly by the IPA and ISBA in May ...
Read More

For an ideas industry, most agencies are very poor at protecting their intellectual property

Advertising is an industry of ideas. And while it is true, as recently written here in Campaign, that you cannot copyright ...
Read More

What must marketing provide for agencies to make sound business decisions on pitching?

The recent demands of marketers have been for agencies to be more transparent, particularly in their media dealing on behalf ...
Read More

Video Conferencing for Dummies* – Ad Agency Pitching

For 18 months now we have been managing advertiser pitches to choose agencies using video conferencing. Zoom, Teams and Google ...
Read More

Large or small, agencies like to be all things to all people. Does size really matter?

Jeremy Taylor spent a week in May 2021 attending the AdForum Consultants Forum, on the receiving end of nine full ...
Read More

The 5 biggest mistakes made by agencies when pitching

This is the second of two posts around the topic of ‘What are the 5 biggest mistakes made when Pitching’ ...
Read More

Pitching is an essential skill for business and life

Whether it’s pitching for that promotion, pitching for new business, pitching an idea at work or pitching for funding - ...
Read More

Is a house style good for advertising agencies?

There was a time when the best and most notable advertising agencies in the world were known for their house-style ...
Read More

How remote pitching is showing up the agency showmen

The idea of the pitch being a bit of theatre or showmanship is as old as the advertising industry itself ...
Read More

Why pitch consultants should be advisors and not marriage arrangers

With so much business going to pitch at the moment, it is disconcerting but not surprising that perhaps not all ...
Read More

Questions to ask and answer when an agency loses a pitch

In every agency pitch, there is typically only one winner and a list of losers. They may have dropped out ...
Read More

Lessons to be learned on pitching your agency credentials from a pitch consultant

This post is by Darren Woolley, Founder and Global CEO of TrinityP3. With his background as analytical scientist and creative problem solver, ...
Read More

Have the agency storytellers forgotten how to tell their own story?

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
Read More

Five ways to make agencies more effective in presenting their credentials

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
Read More

Pitfalls to avoid when losing a pitch.

This post is by David Angell, TrinityP3 General Manager and Head of Media. David has extensive commercial and media experience gained ...
Read More

Losing pitches, part 2: a further 7 ‘less obvious’ reasons why agencies lose pitches

This post is by David Angell, TrinityP3 General Manager and Head of Media. David has extensive commercial and media experience gained ...
Read More

What is going on with advertising creative awards?

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
Read More

8 ‘Less Obvious’ Reasons Why Agencies Lose Pitches

This post is by David Angell, TrinityP3 General Manager and Head of Media. David has extensive commercial and media experience gained ...
Read More

A procurement professional responds to the poorly managed RFP

This post is by Darren Woolley, Founder and Global CEO of TrinityP3. With his background as analytical scientist and creative problem solver, Darren ...
Read More

Why are you wasting your money on pitch consultancy?

We’ve written before about why a pitch is often the wrong answer to the wrong question. But sometimes it’s the ...
Read More

Hey agency, before you say yes to a pitch, you should Pitcherator it

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
Read More

8 personality types agencies may encounter in a new business pitch

One of the important factors in any pitch decision is how aligned the agency is to the advertiser’s culture. And ...
Read More

When agency pitches fail – seriously fail

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
Read More

The damage caused by poorly managed RFPs

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
Read More

10 tips that are the answer to a winning pitch Chemistry meeting

This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the ...
Read More

How agency optimism can get in the way of a successful pitch

Don’t get me wrong, I’m an unashamed optimist. I’m even optimistic enough to believe that optimism has a bright future ...
Read More

Why do 5 minute agency and marketing presentations take 20 minutes?

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
Read More

How do you pitch when you’re the incumbent agency?

It sounds like the toughest gig in town. Your client has called a review of your agency - despite your ...
Read More

Poor creative? Don’t blame the client as often the agency kills the idea

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
Read More