TrinityP3’s pitching support insights page provides a range of resources and tools to help marketing agencies develop and deliver more successful pitches to potential clients. Winning new business is essential for growing marketing agencies, but it can be challenging to stand out in a crowded and competitive marketplace.
The page covers a range of topics related to pitching, including how to develop a winning pitch strategy, how to structure a successful pitch presentation, and how to build stronger relationships with potential clients throughout the pitching process. By using these resources, marketing agencies can improve their pitching success rate, differentiate themselves from competitors, and ultimately win more business.
You can find more information on agency growth advisory here or explore more details and insights below. We have also published the pitch consultants’ definitive guide to agency selection which you can download and read at your leisure.
The 5 biggest mistakes made by agencies when pitching
This is the second of two posts around the topic of ‘What are the 5 biggest mistakes made when Pitching’ ...
Pitching is an essential skill for business and life
Whether it’s pitching for that promotion, pitching for new business, pitching an idea at work or pitching for funding - ...
Is a house style good for advertising agencies?
There was a time when the best and most notable advertising agencies in the world were known for their house-style ...
How remote pitching is showing up the agency showmen
The idea of the pitch being a bit of theatre or showmanship is as old as the advertising industry itself ...
Why pitch consultants should be advisors and not marriage arrangers
With so much business going to pitch at the moment, it is disconcerting but not surprising that perhaps not all ...
Questions to ask and answer when an agency loses a pitch
In every agency pitch, there is typically only one winner and a list of losers. They may have dropped out ...
Lessons to be learned on pitching your agency credentials from a pitch consultant
It is fair to say that in the past two decades of being a consultant I have seen hundreds, if ...
Have the agency storytellers forgotten how to tell their own story?
Over the past two decades I have seen more than a thousand agency credentials presentations, either in reviewing an agency ...
5 Ways Agencies Can Present Credentials More Effectively
For the past 20 years, I have literally sat through more than a thousand agency credentials presentations. Some were part ...
Pitfalls to avoid when losing a pitch.
God knows pitching is hard on agencies. Honestly, it’s hard on everyone, but the diligence required to make an informed ...
Losing pitches, part 2: a further 7 ‘less obvious’ reasons why agencies lose pitches
I recently wrote an article about some of the less obvious reasons that an agency, after all the hard work ...
What is going on with advertising creative awards?
The announcement last week by the CEO of Publicis Groupe, Arthur Sadoun, that the holding company would be taking a ...
8 ‘Less Obvious’ Reasons Why Agencies Lose Pitches
Pitches can be very capricious. The blend of human intuition, rhetoric, substance and circumstance can make even the best agency ...
A procurement professional responds to the poorly managed RFP
I received an email from a procurement professional in North America who was responding to my post last July on ...
Why are you wasting your money on pitch consultancy?
We’ve written before about why a pitch is often the wrong answer to the wrong question. But sometimes it’s the ...
Hey agency, before you say yes to a pitch, you should Pitcherator it
Back in 2010 (OMG that is five years ago) I shared a list of the top ten questions agencies should ...
When agency pitches fail – seriously fail
Pitching for new business, or defending business in a pitch can be highly stressful times for those involved - both ...
The damage caused by poorly managed RFPs
Many agencies are surprised to hear that TrinityP3 has to tender for projects, especially with our bigger global and regional ...
10 tips that are the answer to a winning pitch chemistry meeting
The chemistry meeting is an essential step to appointing an agency. It is often the first time agency and client ...
How agency optimism can get in the way of a successful pitch
Don’t get me wrong, I’m an unashamed optimist. I’m even optimistic enough to believe that optimism has a bright future ...
Why do 5 minute agency and marketing presentations take 20 minutes?
Look, I may be wrong. Perhaps it is not just marketing and advertising people that cannot keep to a deadline ...
Poor creative? Don’t blame the client as often the agency kills the idea
There are a number of reasons marketers may want to select a new agency partner, but one of the more ...
10 sure-fire ways to get thrown off a pitch shortlist
Decided you really don’t want to win the business? Prefer to go with a bigger category brand instead? But too ...
Why it is essential for agencies to be part of your business strategy alignment
It is interesting to see how so many marketers structure their agency arrangements. I would have to say the vast ...
Poor practice agency credentials from P&W Advertising
I have written before on how poorly many agencies present themselves in a distinctive way generally, but especially in the ...
Request for Proposal RFP, Request for Tender RTF, Request for information RFI, Expressions of Interest EOI, WHY? HOW? WHAT?
The rise in influence of procurement in the marketing category has seen a fundamental change in the way the pitch ...
If chemistry is so important, why do so many agencies get it so horribly wrong?
Psychological studies show that people have assessed and evaluated people they meet within minutes. Be that socially or in a ...
Ten important considerations before an agency should agree to pitch for business
Here are ten important consideration every agency Managing Director / CEO should consider before agreeing to participate in a pitch ...
