Does your marketing procurement live the core value of Project Spring?
“It’s time for a revolution in marketing procurement. A transformation from savings to value, which can rid the profession of ...
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How long before the change in marketing procurement makes it to APAC?
It is refreshing, possibly exciting, to read about the changes happening in marketing procurement. These changes appear to have started ...
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Can Zero Based Budgeting spiral marketing budgets to zero?
There are two main reactions when the conversation with marketing turns to the topic of Zero-Based Budgeting or ZBB. The ...
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The shift to value, not cost in marketing
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Why working / non-working ratios no longer work for advertising
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Is marketing procurement an investment or an insurance policy?
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Why marketers and procurement experts should embrace more often
This post is by David Angell, TrinityP3 General Manager and Head of Media. David has extensive commercial and media experience gained ...
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Grow up! Marketing procurement should not be put in a box
Everyone loves a quotable quote. And there’s something very entertaining about marketers and agencies deliberately courting controversy on the various ...
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Does procurement need rebranding or repositioning?
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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3 most common mistakes made by procurement when engaging with marketing
The rise of procurement in the marketing category is well documented. But there are some recurring issues where this engagement ...
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The difference between paying consultants on percentage of savings and success fees
It is a common practice in procurement to reward procurement consultants by paying a percent of the savings they have ...
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