Marketing Procurement Value – Insights

You can find more information on our marketing procurement advisory practice here or explore more details and insights below.

The Biggest Challenges Between Procurement and Marketing, and How to Address Them

Reaching Across the Aisles: The Biggest Challenges Between Procurement and Marketing, and How to Address Them

The concept of procurement and marketing teams working together in pitching or renegotiation of agency services carries, in my experience, ...
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Does your marketing procurement live the core value of Project Spring?

Does your marketing procurement live the core value of Project Spring?

“It’s time for a revolution in marketing procurement. A transformation from savings to value, which can rid the profession of ...
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How long before the change in marketing procurement makes it to APAC?

How long before the change in marketing procurement makes it to APAC?

It is refreshing, possibly exciting, to read about the changes happening in marketing procurement. These changes appear to have started ...
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Can Zero Based Budgeting spiral marketing budgets to zero?

Can Zero Based Budgeting spiral marketing budgets to zero?

There are two main reactions when the conversation with marketing turns to the topic of Zero-Based Budgeting or ZBB. The ...
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The shift to value, not cost in marketing

The shift to value, not cost in marketing

This is the next in a series of one-minute videos that address one of the many complex challenges facing marketing, media ...
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working to non-working ratio

Why working / non-working ratios no longer work for advertising

This is the ninth in a series of one minute videos that address one of the many complex challenges facing marketing, media ...
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Are You Covered? Card with a beach background

Is marketing procurement an investment or an insurance policy?

Earlier this year I took a conference call from the procurement team of a potential client. They wanted to discuss ...
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David Letterman with steamroller

Why marketers and procurement experts should embrace more often

The procurement creep Why marketers and procurement experts should embrace more often – and why their agencies should encourage them ...
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Grow up! Marketing procurement should not be put in a box

Grow up! Marketing procurement should not be put in a box

Everyone loves a quotable quote. And there’s something very entertaining about marketers and agencies deliberately courting controversy on the various ...
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Does procurement need rebranding or repositioning?

Does procurement need rebranding or repositioning?

I was invited to facilitate three dialogues as part of the CIPSA CPO Agenda 100 Forum held at the Novotel, Brighton ...
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3 most common mistakes made by procurement when engaging with marketing

3 most common mistakes made by procurement when engaging with marketing

The rise of procurement in the marketing category is well documented. But there are some recurring issues where this engagement ...
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The difference between paying consultants on percentage of savings and success fees

The difference between paying consultants on percentage of savings and success fees

It is a common practice in procurement to reward procurement consultants by paying a percent of the savings they have ...
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