The way production is organized and executed can significantly impact the efficiency, quality, and effectiveness of creative deliverables, not to mention the cost. With the right production model, businesses can streamline workflows, improve collaboration between stakeholders and enhance creative output.
Our resources provide practical tips, best practices, and considerations to help you evaluate and select the most suitable production model for your organization.
Top 10 reasons advertising production is the new cost focus for marketers
Is it just me or is production the next hot topic after media transparency and data security when it comes ...
17 ways advertisers can make their advertising production more transparent
In light of the recent ANA Production Transparency Report in the US, and the growing trend for the ‘Big 6’ ...
Why working and non-working spend analysis does not work anymore
Recently there have been a few very public media announcements by a couple of major brands that they are going ...
Why it is time to bring your advertising production into the 21st Century
Like all areas of business, advertising production has been impacted by technology and particularly digital technology, which has had a ...
Why are you still paying production mark-ups to your agency?
When I first started my career in agency finance departments, adding a service fee markup to 3rd party production costs ...
Are advertisers paying for all the production bells and whistles?
I have recently noticed that many production companies are adding equipment and crew that are not required, and are thus ...
10 key considerations when decoupling your television advertising production
This post is not about whether you should or should not decouple your television advertising production. But more importantly, once ...
The best producer model for TV advertising production
There are usually several producers involved in the TVC production process. The production house producer, the agency producer, sometimes there ...
Why it is time to remove creative agencies from the production process
It is interesting how traditionally the conceptualisation or ideas phase and the production or implementation phase has been seen as ...
Advertising is rarely a manufacturing process, but sometimes it can be
A client's procurement team asked me to review their current services contract to ensure it reflected current 'best practice". Apart ...
Turning advertising production costs into financial assets
One of the most overlooked assets are the digital assets created by the advertiser's agency, design companies and direct marketing ...
Ten tips for managing advertising production costs more effectively
It is interesting that 12 years ago when I started TrinityP3 (Simply P3 then) that the majority of our work ...
A blueprint for reducing your advertising production costs
In the 12 years TrinityP3 has been providing training and independent advice to advertisers on production and creative costs, we ...
Top 10 tips for managing your television and video production costs
Television commercial production continues to be a significant investment for marketers and advertising. At the same time lower cost solutions ...
Managing Television Production Costs for Maximum Value
The television production process is technically complex and often expensive. Therefore it is important that the advertiser is able to ...