Production Models

Top 10 reasons advertising production is the new cost focus for marketers

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Advertising process

17 ways advertisers can make their advertising production more transparent

This post is by Lyndon Brill, Agency Remuneration Expert at TrinityP3. Lyndon has worked at the highest level in the advertising industry for ...
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Why working and non-working spend analysis does not work anymore

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Advertising Production

Why it is time to bring your advertising production into the 21st Century

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Are advertisers paying for all the production bells and whistles?

This post is by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of ...
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10 key considerations when decoupling your television advertising production

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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The best producer model for TV advertising production

This post is by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of ...
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Why it is time to remove creative agencies from the production process

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Advertising is rarely a manufacturing process, but sometimes it can be

A client's procurement team asked me to review their current services contract to ensure it reflected current 'best practice". Apart ...
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Turning advertising production costs into financial assets

One of the most overlooked assets are the digital assets created by the advertiser's agency, design companies and direct marketing ...
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Ten tips for managing advertising production costs more effectively

It is interesting that 12 years ago when I started TrinityP3 (Simply P3 then) that the majority of our work ...
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A blueprint for reducing your advertising production costs

In the 12 years TrinityP3 has been providing training and independent advice to advertisers on production and creative costs, we ...
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