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Managing Marketing: “Are You Ready For A Branded Podcast?”
It's easy to make a podcast, right? You just need an idea, buy a mic, and off you go, right? ...
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Managing Marketing: The Transformative Power And Magic Of Audio Branding
Josh Butt is the Founder and Executive Producer of the Audio Content Agency Ampel. In this three-part series of Managing ...
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Top 10 reasons advertising production is the new cost focus for marketers
Is it just me or is production the next hot topic after media transparency and data security when it comes ...
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17 ways advertisers can make their advertising production more transparent
In light of the recent ANA Production Transparency Report in the US, and the growing trend for the ‘Big 6’ ...
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Why working and non-working spend analysis does not work anymore
Recently there have been a few very public media announcements by a couple of major brands that they are going ...
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Why it is time to bring your advertising production into the 21st Century
Like all areas of business, advertising production has been impacted by technology and particularly digital technology, which has had a ...
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Are advertisers paying for all the production bells and whistles?
I have recently noticed that many production companies are adding equipment and crew that are not required, and are thus ...
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10 key considerations when decoupling your television advertising production
This post is not about whether you should or should not decouple your television advertising production. I have covered this ...
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The best producer model for TV advertising production
There are usually several producers involved in the TVC production process. The production house producer, the agency producer, sometimes there ...
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Why it is time to remove creative agencies from the production process
It is interesting how traditionally the conceptualisation or ideas phase and the production or implementation phase has been seen as ...
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Advertising is rarely a manufacturing process, but sometimes it can be
A client's procurement team asked me to review their current services contract to ensure it reflected current 'best practice". Apart ...
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Turning advertising production costs into financial assets
One of the most overlooked assets are the digital assets created by the advertiser's agency, design companies and direct marketing ...
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Ten tips for managing advertising production costs more effectively
It is interesting that 12 years ago when I started TrinityP3 (Simply P3 then) that the majority of our work ...
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A blueprint for reducing your advertising production costs
In the 12 years TrinityP3 has been providing training and independent advice to advertisers on production and creative costs, we ...
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