Production Technology – Insights

Ad production technology encompasses a wide range of digital tools and solutions that facilitate the end-to-end process of developing and producing advertisements. From concept development and design to asset management and delivery, these technologies enable advertisers to streamline workflows, collaborate effectively, and deliver high-quality ads across various channels and formats.

Read our resources below, and develop the knowledge to harness the potential of technology to deliver impactful advertisements.

You can find more information on our production consulting services here explore more details and insights below.

Managing Marketing: The Challenges And Opportunities Of Generative AI

Managing Marketing: The Challenges And Opportunities Of Generative AI

Coming from Tim O’Neill’s background in running one of Australia’s leading digital agencies - Reactive - selling and then meeting ...
Managing Marketing: The Impact Of Artificial Intelligence (AI) On Agency Fees

Managing Marketing: The Impact Of Artificial Intelligence (AI) On Agency Fees

Nick Hand is a commercially savvy, hands-on Finance Director and a CPA with over two decades of experience managing the ...
What can save agencies from a reduced share of their client’s production spend?

What can save agencies from a reduced share of their client’s production spend?

Yet another agency account director was complaining that they had lost a large chunk of agency revenue to a production ...
Music in marketing

Top 10 ways to get greater value from music in your marketing – Infographic

Music is the soundtrack to our lives and therefore a powerful communication tool. But before you commit to that music ...
How to attend the shoot or edit without leaving the office

How to attend the shoot or edit without leaving the office

Advertising production supervision at a fraction of the cost you are paying now When you hear about technology and innovation ...
Transforming Advertising Production for the 21st Century

Transforming Advertising Production for the 21st Century

This is the fourth post in the series of TrinityP3 Webinars. Good afternoon everyone.  I'm going to have a chat ...
Still approving artwork via e-mail?

Still approving artwork via e-mail?

The benefits of sending and receiving artwork files and corrections electronically are clear to anyone familiar with this process. Not ...