Topic: Public Relations for Agencies – Get a professional or DIY?
Date: Wednesday June 17
Time: 12.30 – 13.30h AEST
Presenters: Darren Woolley, Global CEO, TrinityP3 with
Katy Denis, CEO, Extollo
Jules Brooke, Head Honcho, Handle Your Own PR
Description: PR is an important part of any agency new business strategy. Some do it very well, but most do it badly, if at all. But what is the best approach for any agency or professional services company wanting to attract clients, especially in these challenging times.
To discuss these issues and challenges you have two experts in public relations, who both believe agencies should be using PR to build their profile and build their business. But each takes a very different approach. One works with the agency to develop and execute their PR strategy. The other works with the agency to teach them and coach the agency on how to handle their own.
Hear from both perspectives to make up your own mind as to which one is right, and which one would best work for you.
During the webinar we discuss:
- The role of PR in growing an advertising agency business
- How well agencies understand PR
- What agencies should look for in selecting a PR professional
- Why agencies should consider doing their PR themselves
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