Assessment 1. Structure & Business Understanding Who are all of our current agencies (in-house and external), what roles do they play, and are there any overlaps in scope? Do all our agencies have a good understanding of our brand, business and consumers? Is our team doing a good job-sharing information to help with their collective understanding? Is our agency structure designed to be able to support business growth and new priorities? Is our agency structure designed to help us get the best work? Please select your answer 1 2 3 4 5 2. Quality of Work How well is our agencies' work performing? Is it meeting our immediate business goals – do we have any gaps? Do we have good processes in place for testing and learning to improve the results? Please select your answer 1 2 3 4 5 3. Innovation & Thought Leadership Are our agencies (internal and external) bringing fresh ideas and thinking regularly? How proactive are they? Do we encourage innovation and creativity? Are they leading our thinking on topics such as AI and its impact on our marketing? Please select your answer 1 2 3 4 5 4. Performance Are our KPIs defined, tracked, and optimized by agency? Do all the agencies feel ownership on the results? When were our last agency reviews? Do we have a good agency review process and action plans for improvement? Does it cover internal agencies and external agencies? Please select your answer 1 2 3 4 5 5. Communication & Collaboration How well do our agencies collaborate with us, respond to our business needs, and keep us informed? How well does our team communicate to the agency? How well does the agency collaborate with other agencies? Are there turf wars? Is our intra agency team (IAT) process working? Please select your answer 1 2 3 4 5 6. Trust & Transparency Is there openness between us and the agencies on their finances, people and operational processes? Are the agencies comfortable in providing us feedback on any challenges they are having with us? Are we fostering an environment for everyone to do their best work? Please select your answer 1 2 3 4 5 7. Team Dynamics Do the agency teams and our marketing team get along well? What are the causes of any friction? Are we getting strong agency talent on our business? Is there a lot of turnover? Are there any DEI considerations with the agencies that we should be contemplating? Please select your answer 1 2 3 4 5 8. Organizational Confidence How is marketing perceived by the organization (CEO, CFO, Business Partners etc.)? Do other partners in our company have confidence in the agency structure and the agencies (i.e. CEO, CFO, Procurement, Business partners) Please select your answer 1 2 3 4 5 9. Contracts & Finances When did we last review/revise our contracts? Are they up to date? Do they specify how AI is being used? Is the work priced fairly? Are we maximizing our budget? How are the different agencies compensated? Is it performance based, retainer, project based, output based? Please select your answer 1 2 3 4 5 10. Operations, Tools and Process Are our internal planning, briefing, approval, and measurement process clear and efficient? Are the agencies investing in tools to help with their operations? Are the agencies integrating AI to make our operations more efficient? Please select your answer 1 2 3 4 5 Time's up
