The importance of financial analysis in determining marketing priorities
In dealing with the management of marketing, a significant component of the work we do is assessing and benchmarking the ...
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Lies, damn lies and marketing pseudo-statistics and their impact
Yet another presentation landed in my inbox that makes a huge number of promises supported by the ‘results’ of some ...
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Agency title promotion and the impact on retainers and fees
You are a recent graduate and land your first job in an advertising agency. You start at the agency on ...
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