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Why business needs to radically rethink marketing structures
In 2015, retired US Army General, Stanley McChrystal published a book about the operational challenges he faced when, in 2003, ...
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Book Review: Team of Teams by General Stanley McChrystal
Okay, so the full title is actually Team of Teams – New Rules of Engagement for a Complex World by ...
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Is the structure of your marketing team hindering its success?
On a day to day basis how many times do you stop and think about the structure of your marketing ...
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Marc Prichard, the low creative ratio at your agencies is not their fault, it’s yours
Okay, perhaps not yours Marc, but when you recently stated that you would like three quarters of your agencies to ...
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Is your marketing function centralised, decentralised or distributed?
This is the ninth in a series of one minute videos that address one of the many complex challenges facing marketing, media ...
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Learn how CEOs & CMOs are restructuring their marketing teams for success – Infographic
Some of the more interesting work we have been undertaking at TrinityP3 in the past five years is designing new ...
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Do marketing silos hinder the effectiveness of your agencies?
Do silo marketing structures hinder the effectiveness of your agencies? In a nutshell, yes. I have previously written about the ...
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Digital marketing strategy: Don’t be Robinson Crusoe on your digital island
Anyone remember this quote from Daniel Defoe’s legendary book, The life and adventures of Robinson Crusoe? “…I must acknowledge, that, ...
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Will your silo based approach turn you into the next Kodak?
A silo is a standalone structure that is used to store grain. It has no other purpose other than to ...
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Why marketing is becoming the new ring master of the content strategy
Firstly I want to be very clear of what we are talking about when we refer to content strategy. Because ...
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