Team Structure – Insights

You can find more information on creating high performing marketing and agency teams here or explore more details and insights below.

Rethink marketing structures

Why business needs to radically rethink marketing structures

In 2015, retired US Army General, Stanley McChrystal published a book about the operational challenges he faced when, in 2003, ...
Read More
Team_Of_Teams

Book Review: Team of Teams by General Stanley McChrystal

Okay, so the full title is actually Team of Teams – New Rules of Engagement for a Complex World by ...
Read More
Is the structure of your marketing team hindering its success?

Is the structure of your marketing team hindering its success?

On a day to day basis how many times do you stop and think about the structure of your marketing ...
Read More
Marc-Prichard

Marc Prichard, the low creative ratio at your agencies is not their fault, it’s yours

Okay, perhaps not yours Marc, but when you recently stated that you would like three quarters of your agencies to ...
Read More
marketing function

Is your marketing function centralised, decentralised or distributed?

This is the ninth in a series of one minute videos that address one of the many complex challenges facing marketing, media ...
Read More
Organizational Charts

Learn how CEOs & CMOs are restructuring their marketing teams for success – Infographic

Some of the more interesting work we have been undertaking at TrinityP3 in the past five years is designing new ...
Read More
Do marketing silos hinder the effectiveness of your agencies?

Do marketing silos hinder the effectiveness of your agencies?

Do silo marketing structures hinder the effectiveness of your agencies? In a nutshell, yes. I have previously written about the ...
Read More
Digital marketing strategy: Don’t be Robinson Crusoe on your digital island

Digital marketing strategy: Don’t be Robinson Crusoe on your digital island

Anyone remember this quote from Daniel Defoe’s legendary book, The life and adventures of Robinson Crusoe? “…I must acknowledge, that, ...
Read More
Will your silo based approach turn you into the next Kodak?

Will your silo based approach turn you into the next Kodak?

A silo is a standalone structure that is used to store grain. It has no other purpose other than to ...
Read More
Content strategy ring master

Why marketing is becoming the new ring master of the content strategy

Firstly I want to be very clear of what we are talking about when we refer to content strategy. Because ...
Read More