With our business moving to new ownership, the time was right to review our partner network. With such iconic brands as Vegemite and Bega in the stable, it was imperative that we used a best in class supplier who would treat our pitch with a high level of professionalism, confidentiality and respect.
We engaged David and the team at TrinityP3 to challenge our thinking with a diverse group of agencies as part of the pitch. After immersing into our business, our brands, our marketing principles and our team culture, David presented us with a group of agencies that all matched the brief in different ways.
We then went through a process that included Chemistry, Strategy Workshops and ultimately Creative Presentations with David guiding and challenging us along the way to ensure we stayed true to our brief. The end result – an agency that challenges us with unique ideas, fantastic strategic thinking and a focus on the things that matter most to our business. I couldn’t be more pleased with the process that TrinityP3 led for our team at Bega and highly recommend David and the team whenever you are thinking of making a key decision on choosing partners for your marketing team.