Matt Newell

Darren came into The General Store to review the way we tell our story. He was brutal, funny and crazy insightful. I’m pretty sure no one has a more holistic view of the marketing industry. He deeply understands the needs of clients AND agencies. He cuts through the industry’s conventions and hype. And he’s got an entrepreneurial flair that worked well for us as an indie agency. He added a huge amount of value in just two hours.