Nicole Sheffield

In a world full of noise, Darren sets himself apart with his authentic, human and resilient approach – all the attributes of a great brand. He has a keen understanding of the balance between organisational effectiveness, brand building and creating genuine connection with customers. He recognises the beauty and longevity of a brand, while setting realistic expectations that brands must also deliver ROI in the short term. While others are chasing headlines, Darren is chasing tangible, measurable outcomes that ensure the end customer/consumer connects with the true purpose of a brand. Darren is relentless in continuing to challenge us all – marketers and businesses alike to think differently and never become complacent.