Peter Horgan

(Video transcript)
We’ve worked with TrinityP3 for a number of years across a range of clients, predominately on the benchmarking, cross benchmarking side of things and we’ve always found them to be tough but very fair and I think where they stand out is they have a great market understanding, they take into consideration a whole range of factors when determining whether or not we as an agency have done a good job or not.
I think in comparison to some other entities where it’s fairly one-dimensional CPM or CPT bench marketing, they look at market conditions, they look at the quality of the buyer and as I said they’ll look across a broad range of issues that the agency was facing, collaborative with us to discuss what could have been done differently or better and also collaborative with the client so everyone’s in the room trying to improve the product and I think that makes for a better outcome for all parties.