We have a long-standing and productive relationship with our media agency, but after several changes on the agency side and looking to provide due diligence before continuing the relationship, we approached TrinityP3 to provide an independent market-based assessment of the current arrangement and relationship. Their commercial review approach provided us not only with the assessment we needed to continue comfortably, but also gave us a list of issues and actions to address both within our team and process and for the agency to provide improved media value and performance. It meant we could avoid the costly disruption of a tender process, and at the same time provide the organisation with robust evidence for the case of maintaining the status quo.
Rosa Johnston
