Scott McGregor

With agency structures becoming ever more fragmented and complex, Honda engaged Trinity P3 to undertake a review of our media partner; which also included an assessment of the general health of our client/media/creative relationship. Trinity P3 were able to deliver strong insights into our current state, and importantly, solid recommendations targeting improved efficiency and effectiveness. Given the analysis was based upon functional experience and objectivity, we are confident our business will be stronger as a result.