Pitch Faster for a BetterPitch
In the business world, there is a lot to be said for working quickly, using a fast process to reach ...
BetterPitch: Bringing Fun Back to the Agency Pitching Process
Jerry Della Femina famously said about his chosen career, “I honestly believe that advertising is the most fun you can ...
The “Close Second” Lie: A Common Deception in Agency Pitches
In our "State of the Pitch Research," we’ve found that agencies regularly report being told they were unsuccessful, but were ...
BetterPitch: Why agency pitches must be designed to be fit for purpose
Everyone knows that Darwin developed the theory of the “Survival of the Fittest”. But almost no one fully understands what ...
Managing Marketing: How Marketers And Procurement Can Deliver A Better Pitch
Jeremy Taylor, Managing Director, and Mark Smith, Business Director of TrinityP3 UK, discuss the complexities and challenges of the pitch ...
Pitching isn’t broken, it simply needs modernising
For years, the advertising industry has been having the same conversation: “the pitch process is broken.” - bloated processes, speculative ...
Five ways to manage a better pitch process for selecting agencies
When the advertising industry refers to a pitch being broken, it typically means one of the two most common tender ...
Managing Marketing: The State Of The Media Pitch In Australia
Stephen Wright is TrinityP3’s Media Business Director. For more than a decade, he has managed and facilitated some of this ...
Creative Agency Pitch Consultation – Case study
Challenging Problem The agency was participating in numerous pitches, but the strike rate of wins was not high enough, and ...
Agency Roster Alignment for FMCG Sector with Composite Pitch – Case study
Challenging Problem The client was operating with multiple agencies, some of which were remunerated on sizeable retainers and not all ...
Managing Marketing: Rethinking Client Conflicts Of Interest
Jack Bensimon is the founding partner and Board Chair of Tadiem and the co-founder of the award-winning agency Bensimon Byrne, ...
100 considerations for marketers to run a better pitch
Anyone can run a pitch to select a new advertising agency. Or a new media agency. Or a new digital ...
Managing Marketing: The Qualification Based Selection Process For Agencies
Leah Power is the Executive Vice President of the Institute of Canadian Agencies and the lead in developing the Qualification ...
Managing Marketing: The Pitch Positive Pledge
Gina Larter is the newest Business Director to join TrinityP3 UK. But she also has experience in managing agencies, consulting ...
How to create a level playing field in a tender without commoditising the participants
There is a procurement practice to create a ‘level playing field’ during a tender process that says all information should ...