Adrian Treahy on Marketing Technology – Episode 13

In this episode Darren Woolley is joined by the owner of PureMac and technology Guru, Adrian Treahy

We discuss:

• There is a lot written about technology in Advertising and marketing, how big is the impact it is having on business and how they go to market?
• There is a lot of technology jargon that can often confuse or misinform people making technology decisions. What is the best way to understand it?
• What is the most obvious mistake you hear or see when companies invest in marketing technology?
• Where should companies start in developing a technology strategy for investing and implementing technology solutions?
• What is the one piece of advice you would give any marketer who is struggling with their marketing technology?

If there is a topic you would like us to discuss or someone you would like us to interview “On the Couch” let us know.