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Author Archives: David Little

About David Little

With experience in various Procurement categories, David has been practicing Category Management for 12 years within the FMCG, Telecoms and Consulting industries. He has a special interest in Marketing categories and Procurement Leadership. David lives with his family in Stockholm, Sweden. Connect with David on LinkedIn here. or Twitter @daveylittle

Anatomy of an Agency Performance Review

Share90 Tweet2 +11 ShareShares 93This post is by David Little, who has been working in Procurement Category Management for 12 years within FMCG, Telecoms and Consulting. He has a special interest in Marketing categories, Procurement Leadership and helping others develop their … Continue reading

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The ‘dog’s dinner’ approach to managing agency rosters

Share185 Tweet +113 Share7Shares 205This post is by David Little, who has been working in Procurement Category Management for 12 years within FMCG, Telecoms and Consulting. He has a special interest in Marketing categories, Procurement Leadership and helping others develop their … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation, marketing procurement | Comments Off on The ‘dog’s dinner’ approach to managing agency rosters

Get a health check for your Marketing Procurement capabilities

Share224 Tweet1 +115 Share8Shares 248This post is by David Little, who has been working in Procurement Category Management for 12 years within FMCG, Telecoms and Consulting. He has a special interest in Marketing categories, Procurement Leadership and helping others develop their … Continue reading

Posted in agency search & selection, agency solutions, marketing procurement, return on investment, strategic management | Comments Off on Get a health check for your Marketing Procurement capabilities

10 ways Marketing and Procurement can work together for better results

Share183 Tweet3 +114 Share12Shares 212This post is by David Little, who has been working in Procurement Category Management for 12 years within FMCG, Telecoms and Consulting. He has a special interest in Marketing categories, Procurement Leadership and helping others develop their … Continue reading

Posted in Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing process optimisation, marketing procurement, strategic management | Comments Off on 10 ways Marketing and Procurement can work together for better results

10 sponsorship principles that Procurement must consider

Share83 Tweet +114 Share16Shares 113This post is by David Little, who has been working in Procurement Category Management for 12 years within FMCG, Telecoms and Consulting. He has a special interest in Marketing categories, Procurement Leadership and helping others develop their … Continue reading

Posted in agency remuneration / compensation, industry news & trends, marketing process optimisation, marketing procurement, return on investment, strategic management | Comments Off on 10 sponsorship principles that Procurement must consider

10 things Procurement needs to know about digital marketing

Share114 Tweet3 +113 Share22Shares 152This post is by David Little, who has been working in Procurement Category Management for 12 years within FMCG, Telecoms and Consulting. He has a special interest in Marketing categories, Procurement Leadership and helping others develop … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation, marketing procurement, social media & digital marketing, strategic management | Comments Off on 10 things Procurement needs to know about digital marketing