With experience in various Procurement categories, David has been practicing Category Management for 12 years within the FMCG, Telecoms and Consulting industries. He has a special interest in Marketing categories and Procurement Leadership. David lives with his family in Stockholm, Sweden. Connect with David on LinkedIn here. or Twitter @daveylittle
Often a marketing agency roster will expand according to the ad hoc requirements of the marketing team. How can you avoid this dog's dinner approach?
Use this Marketing Procurement health check to prioritise your goals according to the risks, rewards and resources and to draw an actionable 5 year plan.
Forget raging against the new Procurement Category Manager. Why not try a few simple tactics to bring better results for both Marketing and Procurement?
Measuring ROI for sponsorship properties and demonstrating it to senior stakeholders must be one priority for Procurement. Read the other nine here: