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Author Archives: David Little
Anatomy of an Agency Performance Review
Share90 Tweet2 +11 ShareShares 93This post is by David Little, who has been working in Procurement Category Management for 12 years within FMCG, Telecoms and Consulting. He has a special interest in Marketing categories, Procurement Leadership and helping others develop their … Continue reading
Posted in agency solutions, marketing process optimisation, marketing procurement, return on investment
Comments Off on Anatomy of an Agency Performance Review
The ‘dog’s dinner’ approach to managing agency rosters
Share185 Tweet +113 Share7Shares 205This post is by David Little, who has been working in Procurement Category Management for 12 years within FMCG, Telecoms and Consulting. He has a special interest in Marketing categories, Procurement Leadership and helping others develop their … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation, marketing procurement
Comments Off on The ‘dog’s dinner’ approach to managing agency rosters
Get a health check for your Marketing Procurement capabilities
Share224 Tweet1 +115 Share8Shares 248This post is by David Little, who has been working in Procurement Category Management for 12 years within FMCG, Telecoms and Consulting. He has a special interest in Marketing categories, Procurement Leadership and helping others develop their … Continue reading
Posted in agency search & selection, agency solutions, marketing procurement, return on investment, strategic management
Comments Off on Get a health check for your Marketing Procurement capabilities
10 ways Marketing and Procurement can work together for better results
Share183 Tweet3 +114 Share12Shares 212This post is by David Little, who has been working in Procurement Category Management for 12 years within FMCG, Telecoms and Consulting. He has a special interest in Marketing categories, Procurement Leadership and helping others develop their … Continue reading
Posted in Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing process optimisation, marketing procurement, strategic management
Comments Off on 10 ways Marketing and Procurement can work together for better results
10 sponsorship principles that Procurement must consider
Share83 Tweet +114 Share16Shares 113This post is by David Little, who has been working in Procurement Category Management for 12 years within FMCG, Telecoms and Consulting. He has a special interest in Marketing categories, Procurement Leadership and helping others develop their … Continue reading
Posted in agency remuneration / compensation, industry news & trends, marketing process optimisation, marketing procurement, return on investment, strategic management
Comments Off on 10 sponsorship principles that Procurement must consider
10 things Procurement needs to know about digital marketing
Share114 Tweet3 +113 Share22Shares 152This post is by David Little, who has been working in Procurement Category Management for 12 years within FMCG, Telecoms and Consulting. He has a special interest in Marketing categories, Procurement Leadership and helping others develop … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation, marketing procurement, social media & digital marketing, strategic management
Comments Off on 10 things Procurement needs to know about digital marketing
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