With experience in various Procurement categories, David has been practicing Category Management for 12 years within the FMCG, Telecoms and Consulting industries. He has a special interest in Marketing categories and Procurement Leadership. David lives with his family in Stockholm, Sweden. Connect with David on LinkedIn here. or Twitter @daveylittle
How do we stay away from blaming and accusations, and stick to rational discussion when conducting an agency review? Here are 8 tips for getting it right.
Use this Marketing Procurement health check to prioritise your goals according to the risks, rewards and resources and to draw an actionable 5 year plan.
Forget raging against the new Procurement Category Manager. Why not try a few simple tactics to bring better results for both Marketing and Procurement?