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Author Archives: Stephen Benrad

About Stephen Benrad

With a strong trading background, Stephen understands the importance of extracting value beyond the transactional merits of any negotiation. He is passionate in helping clients manage decreasing marketing budgets through driving greater efficiencies in their media investment. Read Stephen's bio here

The difference between agency confidence and arrogance in a pitch

Posted on April 23, 2014 by Stephen Benrad
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Share235 Tweet +110 Share13Shares 258This post is by Stephen Benrad, a Senior Consultant at TrinityP3. Stephen  is passionate in helping clients manage decreasing marketing budgets through driving greater efficiencies in their media investment. The Chemistry Meeting: A day that agencies and advertisers look … Continue reading →

Posted in agency search & selection, agency solutions, interesting observations, marketing procurement | Comments Off on The difference between agency confidence and arrogance in a pitch

Life at the bottom – why the media buying rate game is not worth playing

Posted on March 24, 2014 by Stephen Benrad
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Share63 Tweet2 +111 Share5Shares 81This post is by Stephen Benrad, a Senior Consultant at TrinityP3. Stephen  is passionate in helping clients manage decreasing marketing budgets through driving greater efficiencies in their media investment. They say it’s lonely at the top, but life at … Continue reading →

Posted in agency remuneration / compensation, industry news & trends, media planning & buying, return on investment, strategic management | Comments Off on Life at the bottom – why the media buying rate game is not worth playing

5 challenges for marketers to overcome in 2014

Posted on January 29, 2014 by Stephen Benrad
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Share34 Tweet +19 Share5Shares 48This post is by Stephen Benrad, a Senior Consultant at TrinityP3. Stephen  is passionate in helping clients manage decreasing marketing budgets through driving greater efficiencies in their media investment. As media and marketing embraces 2014, we will see new … Continue reading →

Posted in industry news & trends, interesting observations | Comments Off on 5 challenges for marketers to overcome in 2014

TV Media Sponsorships: 11 ways to avoid guilty by association

Posted on January 15, 2014 by Stephen Benrad
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Share26 Tweet +18 Share4Shares 38This post is by Stephen Benrad, a Senior Consultant at TrinityP3. Stephen  is passionate in helping clients manage decreasing marketing budgets through driving greater efficiencies in their media investment. Reality shows and sport dominated the Australian TV landscape in … Continue reading →

Posted in agency solutions, industry news & trends, interesting observations, media planning & buying, return on investment, social media & digital marketing, strategic management | Comments Off on TV Media Sponsorships: 11 ways to avoid guilty by association

What have media rates got to do with the price of milk?

Posted on December 6, 2013 by Stephen Benrad
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Share33 Tweet +13 ShareShares 36This post is by Stephen Benrad, a Senior Consultant at TrinityP3. Stephen  is passionate in helping clients manage decreasing marketing budgets through driving greater efficiencies in their media investment. Q Magazine had a regular section where they … Continue reading →

Posted in agency remuneration / compensation, media planning & buying, return on investment, television & electronic production | Tagged , , , , , , , | Comments Off on What have media rates got to do with the price of milk?