Author: Stephen Benrad

About Stephen Benrad

With a strong trading background, Stephen understands the importance of extracting value beyond the transactional merits of any negotiation. He is passionate in helping clients manage decreasing marketing budgets through driving greater efficiencies in their media investment. Read Stephen's bio here

The difference between agency confidence and arrogance in a pitch

April 23, 2014

How can you tell the difference between advertising agency confidence and arrogance in a pitch? Here are 4 important warning signs you must look out for:

Life at the bottom – why the media buying rate game is not worth playing

March 24, 2014

Is your media buying strategy putting you at risk of sinking to the depths? Here is how the push for lower media rates impacts on each of the 3 key players.

5 challenges for marketers to overcome in 2014

January 29, 2014

There are some challenges that exist today in media and marketing much as they did 12 months ago. Here are 5 challenges to overcome this year.

What have media rates got to do with the price of milk?

December 6, 2013

How does the cost of that 30 second spot compare to the market? Is it reflective of what others like you are paying or should you be crying over it?