With a strong trading background, Stephen understands the importance of
extracting value beyond the transactional merits of any negotiation. He is
passionate in helping clients manage decreasing marketing budgets through
driving greater efficiencies in their media investment. Read Stephen's bio here
How can you tell the difference between advertising agency confidence and arrogance in a pitch? Here are 4 important warning signs you must look out for:
Is your media buying strategy putting you at risk of sinking to the depths? Here is how the push for lower media rates impacts on each of the 3 key players.