The difference between agency confidence and arrogance in a pitch
How can you tell the difference between advertising agency confidence and arrogance in a pitch? Here are 4 important warning signs you must look out for:
With a strong trading background, Stephen understands the importance of extracting value beyond the transactional merits of any negotiation. He is passionate in helping clients manage decreasing marketing budgets through driving greater efficiencies in their media investment. Read Stephen's bio here
How can you tell the difference between advertising agency confidence and arrogance in a pitch? Here are 4 important warning signs you must look out for:
Is your media buying strategy putting you at risk of sinking to the depths? Here is how the push for lower media rates impacts on each of the 3 key players.
There are some challenges that exist today in media and marketing much as they did 12 months ago. Here are 5 challenges to overcome this year.
Whatever the show, the key benefits of TV sponsorships remain much the same. So how do you get the most out of your TV sponsorships?
How does the cost of that 30 second spot compare to the market? Is it reflective of what others like you are paying or should you be crying over it?