The difference between agency confidence and arrogance in a pitch
How can you tell the difference between advertising agency confidence and arrogance in a pitch? Here are 4 important warning signs you must look out for:
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Author: Stephen Benrad
Life at the bottom – why the media buying rate game is not worth playing
Is your media buying strategy putting you at risk of sinking to the depths? Here is how the push for lower media rates impacts on each of the 3 key players.
5 challenges for marketers to overcome in 2014
There are some challenges that exist today in media and marketing much as they did 12 months ago. Here are 5 challenges to overcome this year.
TV Media Sponsorships: 11 ways to avoid guilty by association
Whatever the show, the key benefits of TV sponsorships remain much the same. So how do you get the most out of your TV sponsorships?
What have media rates got to do with the price of milk?
How does the cost of that 30 second spot compare to the market? Is it reflective of what others like you are paying or should you be crying over it?