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Author Archives: Stephen Benrad

About Stephen Benrad

With a strong trading background, Stephen understands the importance of extracting value beyond the transactional merits of any negotiation. He is passionate in helping clients manage decreasing marketing budgets through driving greater efficiencies in their media investment. Read Stephen's bio here

The difference between agency confidence and arrogance in a pitch

Share235 Tweet +110 Share13Shares 258This post is by Stephen Benrad, a Senior Consultant at TrinityP3. Stephen  is passionate in helping clients manage decreasing marketing budgets through driving greater efficiencies in their media investment. The Chemistry Meeting: A day that agencies and advertisers look … Continue reading

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Life at the bottom – why the media buying rate game is not worth playing

Share63 Tweet2 +111 Share5Shares 81This post is by Stephen Benrad, a Senior Consultant at TrinityP3. Stephen  is passionate in helping clients manage decreasing marketing budgets through driving greater efficiencies in their media investment. They say it’s lonely at the top, but life at … Continue reading

Posted in agency remuneration / compensation, industry news & trends, media planning & buying, return on investment, strategic management | Comments Off on Life at the bottom – why the media buying rate game is not worth playing

5 challenges for marketers to overcome in 2014

Share34 Tweet +19 Share5Shares 48This post is by Stephen Benrad, a Senior Consultant at TrinityP3. Stephen  is passionate in helping clients manage decreasing marketing budgets through driving greater efficiencies in their media investment. As media and marketing embraces 2014, we will see new … Continue reading

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TV Media Sponsorships: 11 ways to avoid guilty by association

Share26 Tweet +18 Share4Shares 38This post is by Stephen Benrad, a Senior Consultant at TrinityP3. Stephen  is passionate in helping clients manage decreasing marketing budgets through driving greater efficiencies in their media investment. Reality shows and sport dominated the Australian TV landscape in … Continue reading

Posted in agency solutions, industry news & trends, interesting observations, media planning & buying, return on investment, social media & digital marketing, strategic management | Comments Off on TV Media Sponsorships: 11 ways to avoid guilty by association

What have media rates got to do with the price of milk?

Share33 Tweet +13 ShareShares 36This post is by Stephen Benrad, a Senior Consultant at TrinityP3. Stephen  is passionate in helping clients manage decreasing marketing budgets through driving greater efficiencies in their media investment. Q Magazine had a regular section where they … Continue reading

Posted in agency remuneration / compensation, media planning & buying, return on investment, television & electronic production | Tagged , , , , , , , | Comments Off on What have media rates got to do with the price of milk?