Why Trust in the Agency Pitch is a Debt, Not a Gift
In the world of agency search and selection, we often talk about trust as if it were a merit badge – something […]
Category: How to Pitch
Focus your pitch for a better pitch result
Somebody very wise (Often misattributed to Mark Twain, but was actually Blaise Pascal) once famously wrote “Je n’ai fait celle-ci plus longue […]
Own Your Agency Search: The Power of DIY, and the Pitfalls to Avoid
The age of outsourcing every agency pitch is drawing to a close. In fact, our TrinityP3 State of the Pitch research consistently […]
Marketing Agency RFP Template (Download)
For far too long, the Request for Proposal (RFP) process has been a necessary evil—a bureaucratic exercise often disconnected from true business [...]
Questions to Ask Before Hiring a Marketing Agency
Choosing a marketing agency is one of the most important investment decisions a marketer makes. However, too often, the process turns into [...]
How to Choose a Marketing Agency
For decades, the default approach to selecting a marketing agency has been a time-consuming, expensive, and often ineffective beauty pageant built around [...]
Managing Marketing: The State Of The Pitch Research 2
In response to an increasingly vocal call from agencies worldwide to ditch the pitch and trade media running headlines and opinion pieces […]
Managing Marketing: How Marketers And Procurement Can Better Manager Agency Pitches
Tom Fogden, Editor at B&T, interviewed TrinityP3 founder and global CEO Darren Woolley about how marketers and procurement professionals can be more […]
Managing Marketing: The State Of Pitching For Marketers
Lydia Feely is the TrinityP3 General Manager responsible for managing and facilitating some of this country’s most high-profile creative pitches over the […]
Managing Marketing: The Importance Of Getting The Pitch Basics Right
Kylie Ridler-Dutton, a senior consultant at TrinityP3, is responsible for managing and facilitating some of the most high-profile creative pitches in this […]
Media Agency Pitch Management for the Higher Education Sector – Case study
Challenging Problem Our client had been working with a respected agency partner in a long-term relationship. However, there was an internal requirement […]
When is an agency pitch, not an agency pitch?
Advertising is one of the most visible communication professions. And language is an important component of communication. Yet, as an industry, the […]
Why agency pitches should be a test drive and not a beauty parade
The industry trade media regularly carry stories about the significant problems posed by the pitch process. These stories refer to the pitch […]
‘Is pitching broken?’ is the wrong question
“Is the pitch process broken?” is not the right question to ask.There will always be a demand for pitching, so “How can we improve the pitch process?”
Have you thought through your Pitch approach and what’s needed to make a more informed decision?
At first it seems simple, but the more you look into your pitch process and its ramifications, the more complicated it gets. Here’s how to get it right.