Category: Media Buying

Last month, ISBA released the findings of their Programmatic Supply Chain Transparency study. We unpack the findings here. Find out what has been achieved.

We are confident that with the recent announcement that Accenture is dropping media auditing, it is fair to say the end is nigh. Find out more here.

Addressability represents a threat to media agencies as things currently stand but things are not straightforward. Find out why the media industry is in a perilous position here:

Today digital provides virtually unlimited inventory but predictably most of this is at the crappy end of the value equation. Learn more here.

Recently I was interviewed, in my role as Head of Media and General Manager at TrinityP3, by Tracey Porter for an article in Marketing Magazine, the Trust Issue June / July 2018. The interview is provided in full here because it provides a comprehensive view of the practical media advice we provide advertisers and marketers across the globe at TrinityP3.

Programmatic media. For a while, the word ‘programmatic’ was an industry buzzword, a sign of things to come. More recently, programmatic trading of digital media has of course gained huge traction. For many advertisers, the programmatic function is completely or partly run by a programmatic trading team (or ‘Agency Trading Desk’) operating as part of an overall media agency arrangement. Various data sources forecast continued double digit year on year growth of digital media expenditure, with programmatically traded media accounting for at least 40-50% of those dollars.

John Billett is considered by many as the father of the media audit. Billetts, the UK media audit company he founded in 1993 and sold to Ebiquity in 2005 was a global brand in the category. Yet only two years ago he wrote publicly on where the media audit process had gone wrong. He went on in another article to explain why it was nearly impossible to get a poor media audit result. If the man who had made a fortune in media audits is now questioning the veracity of the media audit process, why is the industry still using the process to benchmark their media performance?

They say it’s lonely at the top, but life at the bottom is not much better. When you think of life at […]

You have run the media tender and managed to secure a new agency who has promised amazing savings not only on your […]