Agency Fee Negotiation – Insights

With so many factors to consider, from agency size and reputation to project complexity and timelines, negotiating fair and reasonable fees for marketing agency services can be a daunting task.

This page provides a range of resources to help businesses prepare for and manage agency fee negotiations, whether you are looking to improve your negotiation skills, develop a better understanding of agency fee structures, or simply gain more confidence in your ability to negotiate fair fees for marketing services. Topics include how to set clear objectives and expectations, how to prepare for and conduct effective negotiations, and how to measure and optimize agency performance.

Find more information on agency commercials arrangements here or explore more details and insights below.

With agency costs on the rise, how should advertisers respond?

With agency costs on the rise, how should advertisers respond?

Believe it not, advertisers have generally enjoyed a stable and relatively low cost for agency services for more than a ...
Will agencies absorb their advertiser budget reductions again?

Will agencies absorb their advertiser budget reductions again?

For those too young to remember the global recession of 2007, most agencies absorbed the significant cuts in their client’s ...
Negotiating agency fees

Why hourly rates are no measure of value when negotiating agency fees

What represents value when you are looking at agency fees? Often marketers and procurement professionals will look at the agency ...
Long payment terms

How long payment terms impact client / agency relationships

This is the seventh in a series of one minute videos that address one of the many complex challenges facing marketing, media ...
Getting-agency-negotiations right

Why agency negotiations are never as straightforward as you think

Negotiations can be difficult things, especially when either party is speaking a different language. And believe it or not, marketers ...
How much agency financial transparency do marketers really need?

How much agency financial transparency do marketers really need?

It is common for a tender or RFP to require the respondents to provide details about their financial circumstances. These ...
Have marketers forgotten the Golden Rule for agency performance?

Have marketers forgotten the Golden Rule for agency performance?

In China they have the Golden Rule: The man with the gold makes the rules. This is an interesting principle ...
How to effectively negotiate remuneration with your agencies

How to effectively negotiate remuneration with your agencies

2012 was frustrating on a number of occasions when it came to negotiating agency remuneration. The most popular project we ...
Top 10 ways to ensure financial compliance from your agencies

Top 10 ways to ensure financial compliance from your agencies

With increasing pressure on budgets and expenditure outside of the retainer such as production the prime area of incremental revenue ...
Top 10 tips for renegotiating your agency remuneration

Top 10 tips for renegotiating your agency remuneration

Obviously there are now more ways of remunerating your agencies than ever before and we work with our clients to ...