Marketing Alignment Structure

When it comes to paying your agencies, you need to follow the money.

When it comes to paying your agencies, you need to follow the money.

Marketing teams can be broadly divided into two groups. There are some who think their agency is paid too much ...
Why Integrated Marketing Communications (IMC) continues to be relevant.

Why Integrated Marketing Communications (IMC) continues to be relevant.

The concept of Integrated Marketing Communications (IMC) has been around since the late 1980s and has been embraced and enhanced ...
Why marketing restructures are rarely marketing transformations

Why marketing restructures are rarely marketing transformations

With so many organisations either looking or being forced to review their current marketing strategy due to the pandemic, it ...