Managing Marketing: The Responsible Use Of Digital Marketing For Mid Market Advertisers
Abe Kasbo is the founder and CEO of Verasoni, an independent marketing communications advisory firm based in New Jersey. Abe discusses why […]
Category: Marketing Process Engagement
Managing Marketing: Good Briefs, Bad Briefs, Client Briefs And Creative Briefs
Julian Cole is the Strategy Principal at the Strategy Finishing School, where more than 4,000 strategies from agencies, clients and elsewhere have […]
Is your agency a precision weapon, or a passive order-taker?
Too many marketers think of their agencies as a passive entity, there to soak up tasks, do what they’re told. Here’s a better way to operate.
Where is it written that marketers must write better briefs?
Writing a briefing is so central to the advertising process, you’d think even a marketer could do it. But apparently not, as this post points out.
Five ways clients can get better relationships and work from their agencies
Get some food for thought about how you can take your agency relationship to the next level and get great work. Read the five tips here.
Does the marketer’s experience matter when it comes to getting great work from their agencies?
If you want great work from your agencies you have to work with and motivate them. An agency can only be as good as the client! Here’s how to do it.
How evaluating your marketing process can improve the effectiveness
Instead of having to change agencies, you could evaluate the ones you are working with to find out how to improve your creative effectiveness. Learn more.
Five poor behaviors in business that reflect badly on you
The justification for poor manners in business is that everyone is busy so something has to give. Take a look at the common infractions and their impacts.
Top 10 tips for fostering collaborative agency solutions
With many projects requiring multiple channels of communication, marketers are managing many specialist agencies. This requires being able to manage these groups […]