Managing Marketing: The Marketing War Chest
Matt Farrugia shares his journey from avionics to direct and digital marketing, plus the importance of data at every step of the way. Listen to the podcast.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
marketing process optimisation
Where is it written that marketers must write better briefs?
Writing a briefing is so central to the advertising process, you’d think even a marketer could do it. But apparently not, as this post points out.
Seven watch-outs with AI-driven marketing mix modelling
This post outlines some of the pitfalls and watch-outs that we’re seeing with AI-driven marketing mix modelling. Learn how to do it right.
Managing Marketing: Why Marketers Need Better Briefs
Joe Talcott is a champion of the importance of creativity in marketing and advertising. Gain valuable insights from his vast experience in this podcast.
Why ‘purpose’ is replacing ‘profit’ and the triple top line is replacing the triple bottom line
In the new normal, the Triple Bottom Line has been replaced by the more consumer-centric Triple Top Line: purpose, people, planet. Find out what this means.
Managing Marketing: Agile Process In Marketing
Paul Scott returns to share his observations and thoughts on the application of Agile in marketing, declaring that it is not for everyone. Podcast here.
Should marketing or CSR own the purpose agenda?
Turning a corporate purpose statement into a brand proposition isn't straightforward, especially if it doesn’t align with customer values. Insights here.
Managing Marketing: Deploying Robots to Make Advertising
Guy Wieynk, CEO of AnalogFolk shares his thoughts on how technology can be used in a positive way for marketers and their customers. Listen to the podcast.
Managing Marketing: Revolutionising Brand Strategy With Brandvas
Jodie Catalfamo and Dave Ansett discuss Brandvas, a technology platform that places brand strategy in the hands of agencies and their clients. Podcast here.
The new economics of doing good and the great reset
Why is Stakeholder Economics a better model for companies to improve their sustainability and social responsibility, than focusing on Shareholder Value?
‘Healthy’ habits of highly effective marketers
A LinkedIn post recently asked for a list of the traits effective marketers now need, and the results were varied and polemic. Here are the top responses.
What to consider before you set-up an in-house agency
If you’re contemplating an in-house agency or looking to broaden your team to include agency services, here are some golden rules to help guide you.
Managing Marketing: The Role of Diversity, Data, Degrees and Food Trends in FMCG Marketing
Katie Saunders discusses how consumer and data trends are helping to shape Simplot’s approach to consumers both traditional and new. Listen to the podcast.
Is Public Relations and Media Coverage Worth the Investment?
Given today's content-saturated digital world, this article takes a look at what media coverage does and doesn’t do for your brand. Take a look.
Managing Marketing: Call Centres for Customer Experience Insights
Paul Scott believes many marketers are overlooking one of the richest sources of customer data, their call centre. Gain insight from this podcast.