2020 was the Year of Science. Could 2021 be the Year of Marketing?
Science made huge strides forward in 2020, energised by the unprecedented effort to develop vaccines for Covid-19. Could marketing similarly up its game?
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
marketing process optimisation
Does this New Year require new thinking around your marketing approach?
In this new year, what can help you decomplex the complexity you face as a marketer, delivering the best marketing approach? Find out here.
Managing Marketing: The Law, Journalism, Media And Marketing
Azadeh Williams is a lawyer, journalist, founder and Managing Partner of AZK Media. Learn how her agency helps brands and businesses in this podcast.
How to manage high performing agency relationships
At a time when marketers and their budgets continue to be under downward pressure, what can they do to get greater value from their agencies? Find out here.
The Simple Question at the Heart of Brand Differentiation and why too few marketers are asking it
One simple question lies at the heart of marketing strategy and communications. You can’t optimise brand differentiation without knowing the answer...
Managing Marketing: Advertising and Marketing Last Year and Next
In this podcast John Broome, CEO of the AANA shares his perspective on the challenges facing marketers and the ad industry in 2020. Take a listen here.
How Marketing Mentors can help you achieve your career goals this year
How important is your New Year’s Resolution? Take this opportunity to join the Marketing Mentor community and become or find a marketing mentor or both.
Reflecting on the year we have had
"This year has been a time of personal and professional reflection. And I came to the realisation I had a confession to make." Read it here:
2020 has been a really interesting year for marketing
As we count down the days of 2020, let's reflect on the changes and challenges we have faced in marketing, media and advertising. Watch the short video here.
Post-COVID Forecast: A Resurgence of Marketing and the Beginning of the End for Madison Avenue’s Manslaughter
COVID made things worse for marketing in 2020. This is about to change, as marketers confront the failures of the past decade and set a new course.
Managing Marketing: Making PR and Advertising Work Across the Globe
Simone Gupta, CEO of award-winning PR agency One Green Bean reflects on her career working across the UK, USA and Australia. Listen to the podcast here.
How to employ story techniques to cultivate innovation
This article illustrates 8 story-based approaches you can employ and show how simple and effective stories can be in support of innovation. Read it here:
Managing Marketing: Artificial Intelligence Improving Agency Productivity
James Zipeure and Shane Mitchell tell us how Exact A.I. automates the low-value work of agencies, allowing people more time to generate value. Podcast here.
Six ways TrinityP3 adds value for marketers beyond just solving challenges
Our ways of working add up to a dizzying cocktail that helps reduce the complexity you face as a marketer. Find out exactly how we add that value.
In times of crisis we should invest – in ourselves
The pandemic shows us again how quickly economic crises hit us. Now it is important to invest the reduced marketing budget in the right measures. But how?