Managing Marketing: Organisational Resilience, Adaptability And Agility
In this podcast, Zena Churchill talks about the challenges facing organisations in adapting and responding to the complex changes within marketing.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
marketing process optimisation
Marketing and Business Transformation – How involved should marketers be?
As marketers, business transformation is something you might fear because the change could mean a further round of budget cuts! How can you get involved?
Is your media agency an integral part of the creative process?
Here are a few often untapped and undersold areas which can help to unleash the creative potential within your media agency:
Managing Marketing: Social Media, Online Communities And Crisis Management
Alison Michalk talks about the importance of building an online community as a moat around your business to protect it in a crisis. Listen to the podcast.
Is solving client / agency disconnects better than putting more lipstick on the pig?
When it comes to agency relationship management, disconnects between marketers and agencies can be extremely costly . Here's how you can address them.
Beyond the agency rate card: A menu of choice
The agency rate card is just one metric that marketers should be thinking about when negotiating their agency contracts. Here’s a menu of things to look at.
Managing Marketing: Data transformation within your organisation
Kshira Saagar talks about the business intelligence and strategy role that data plays in driving business performance across an organisation. Listen here.
Managing Marketing: Marketing strategy, planning and implementation from a CMO perspective
In this podcast Julian Barrans shares the role of strategy, planning and the all-important implementation to drive brand value. Take a listen here.
What marketers should be asking their incumbent agencies
Whether or not you’re contemplating an agency search, here are five questions worth asking your agency. They can be quite revealing.
TrinityP3 consultant marketing management predictions for 2019
Here, the TrinityP3 consultants make their predictions for 2019 for marketing management across all disciplines. Right or wrong? Only time will tell.
The case for a long, mid and short-term view in sailing and marketing
Marketers are finding themselves so focused on delivering short-term tactics that the longer term strategy is forgotten. How do you keep both aligned?
The marketing plan/budget….when does it cease being a plan, or just a budget and start to become reality?
You need to start now if you don't want Q1 to come and go with no shift in the marketing plan and budget. What needs to happen?
Managing Marketing: The need for short, medium and long term strategy
In this podcast Mari Kauppinen explains the need for marketers to take a short, medium and long-term view of their strategy. Listen to it here.
The Marketing Management Book of the Year is here – 2018 Edition
The TrinityP3 blog has almost 1500 posts covering a wide range of marketing management topics. Here are the top 50 posts of 2018.
Why in-house agencies are not really advertising agencies
Bringing design, social media, content and other services in-house and calling it an in-house agency can be misleading. Learn more about the in-house trend.