Managing Marketing: Organisational Resilience, Adaptability And Agility
In this podcast, Zena Churchill talks about the challenges facing organisations in adapting and responding to the complex changes within marketing.
Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com
In this podcast, Zena Churchill talks about the challenges facing organisations in adapting and responding to the complex changes within marketing.
As marketers, business transformation is something you might fear because the change could mean a further round of budget cuts! How can you get involved?
Here are a few often untapped and undersold areas which can help to unleash the creative potential within your media agency:
Alison Michalk talks about the importance of building an online community as a moat around your business to protect it in a crisis. Listen to the podcast.
When it comes to agency relationship management, disconnects between marketers and agencies can be extremely costly . Here's how you can address them.
The agency rate card is just one metric that marketers should be thinking about when negotiating their agency contracts. Here’s a menu of things to look at.
Kshira Saagar talks about the business intelligence and strategy role that data plays in driving business performance across an organisation. Listen here.
In this podcast Julian Barrans shares the role of strategy, planning and the all-important implementation to drive brand value. Take a listen here.
Whether or not you’re contemplating an agency search, here are five questions worth asking your agency. They can be quite revealing.
Here, the TrinityP3 consultants make their predictions for 2019 for marketing management across all disciplines. Right or wrong? Only time will tell.
Marketers are finding themselves so focused on delivering short-term tactics that the longer term strategy is forgotten. How do you keep both aligned?
You need to start now if you don't want Q1 to come and go with no shift in the marketing plan and budget. What needs to happen?
In this podcast Mari Kauppinen explains the need for marketers to take a short, medium and long-term view of their strategy. Listen to it here.
The TrinityP3 blog has almost 1500 posts covering a wide range of marketing management topics. Here are the top 50 posts of 2018.
Bringing design, social media, content and other services in-house and calling it an in-house agency can be misleading. Learn more about the in-house trend.