Is inclusion at the expense of brand performance?
Is being ‘politically correct’ counter-intuitive to good marketing and hindering great ideas getting made? Find out here.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
marketing process optimisation
Managing Marketing: The Future Of The AI (Artificial Intelligence) CMO
In this podcast Jared Alessandroni talks of a time when CMOs will have an AI to process, sort, synthesize and provide a point of view. Listen to it here.
Managing Marketing: Data And AI Informed Advertising
Thomas Bertelsen and James Procter discuss the role of data in planning and predicting media performance in this podcast. Take a listen here.
Managing Marketing: Mentor Walks and Women In Media
In this podcast Bobbi Mahlab discusses how the Mentor Walks program started and shares some of the main issues for women working in media. Take a listen.
New Age of Global Marketing – Global Tribes and Local Identities
How do new consumer profiles and behaviours affect global marketing? Get the highlights of the ‘New Age of Global Marketing’ conference here.
Managing Marketing: Realising The Full Value Of Customer Experience With AI (Artificial Intelligence)
Listen to this podcast where Brad Bennett talks about how his tech background is helping him shape customer focussed marketing solutions in the arena of AI.
Clients and Agencies Need to Ditch the Pitch
Putting a relationship in review at the end of a contract is bad business for both parties. Find a better way to be commercially responsible here.
The five questions CMOs should be asking their CEO
The most successful CMOs are clearly aligned to the CEO and their corporate objectives. Learn how a CMO can establish that alignment with these 5 questions
Managing Marketing: How Brands Are Experienced And Not Just Communicated
Caleb Bush says consumers are making and sharing information on brands based on experiences rather than what brands communicate with them. Full Podcast here
Managing Marketing: The Measurable Marketing Applications Of A.I. (Artificial Intelligence)
In this podcast, Anton Buchner and John James discuss the real life, measurable applications of artificial intelligence for marketing. Listen to it here:
What CMOs really need in this uncertain world
What should CMOs be expecting from their agencies in the current pressure cooker environment? Here are five things that could make a difference:
How passionate are your marketing teams and agencies about your business?
When it comes to marketers and agencies, what qualities exude passion for our customers, our clients and our followers? Here are a few that might resonate:
Managing Marketing: Advertising from a Brand and Marketing Perspective
Jorg Dietzel has worked on both sides of the client / agency relationship. Learn about the differences and his appreciation of brand and marketing here.
Is decision making overload causing poor marketing decisions?
Let's face it, there are more decisions that marketers need to make today than a decade ago. What impact is this having on marketing decision making?
Start Me Up – Marketing in a startup literally very rock ‘n’ roll
Experiencing the two extremes of the corporate world - startups and large corporates - offers some valuable lessons for marketers, as this post highlights.