Managing Marketing: What Being A Media Agency Partner Means In An AI World
The Starcom Australia leadership team, CEO Matt Houltham, Chief Operating Officer, Louise Romeo, and Chief Client & Growth Officer Scott ...
Managing Marketing: The Challenges And Benefits of Taking Media In-House
Ben Oliver is the Head of Media at Splash (The in-house agency at Treasury Wine Estates) and someone with first-hand ...
Managing Marketing: Dealing With The Challenges Of Media
Without the looming economic challenges, marketers have already been facing major issues on the media front. Media measurement, ad fraud, ...
How effectively are you managing your digital marketing?
Digital marketing is integral to marketing. In this day and age you cannot have a marketing plan that doesn’t encompass ...
Important questions before taking media in-house
This is the next in a series of one-minute videos that address one of the many complex challenges facing marketing, media ...
Trading desks, demand side platforms and programmatic buying explained
Programatic buying, trading desks, ad exchanges, real time bidding, demand side platforms and the like feature heavily in the trade ...