Managing Marketing: What Being A Media Agency Partner Means In An AI World
The Starcom Australia leadership team, CEO Matt Houltham, Chief Operating Officer, Louise Romeo, and Chief Client & Growth Officer Scott McCaffrey explore […]
Category: Media Structure
Managing Marketing: The Challenges And Benefits of Taking Media In-House
Ben Oliver is the Head of Media at Splash (The in-house agency at Treasury Wine Estates) and someone with first-hand of the […]
Managing Marketing: Dealing With The Challenges Of Media
Without the looming economic challenges, marketers have already been facing major issues on the media front. Media measurement, ad fraud, brand safety, […]
How effectively are you managing your digital marketing?
The buzz around digital marketing sometimes leads to it not being managed as effectively as it can be. Learn how to be more effective with this post.
Important questions before taking media in-house
In the face of ad fraud, brand safety and viewability issues, many marketers are considering taking some or all of their media in-house. Are you? Technology and media innovation is making this more feasible. But is it right for you? Depending on the market, the size of the media spend and and the media mix, there appears to be four options for advertisers when it comes to media, either in-house or outsourced.
Trading desks, demand side platforms and programmatic buying explained
Programatic buying, trading desks, ad exchanges, real time bidding, demand side platforms and the like feature heavily in the trade press and […]