Managing Marketing: Content Versus Advertising
In this podcast Rohan Robertson discusses the difference between content and advertising and what makes great branded content. Listen to it here.
Category: Defining Media
Managing Marketing: Is Social Media a Technology or a Media?
In this podcast George Hawwa of Attention Experts shares his views on the 250 social media platforms currently available. Get up with the play here.
Managing Marketing: How Brands Are Experienced And Not Just Communicated
Caleb Bush says consumers are making and sharing information on brands based on experiences rather than what brands communicate with them. Full Podcast here.
Managing Marketing: The Good And The Bad Of Social Media
In this podcast, Andrea Edwards the Digital Conversationalist talks about the power of embracing the social more than the media in social media. Listen here.
Managing Marketing: Modern publishing and the new opportunities for advertisers
Alexandra Tselios is the founder and publisher of the TheBigSmoke.com.au and here she talks with Darren on the changes in publishing and her approach to content, advertising, publicity and the opportunities for advertisers and their agencies to engage with her audience in a way that delivers value to all involved.