Managing Marketing: How Marketers And Procurement Can Deliver A Better Pitch
Jeremy Taylor, Managing Director, and Mark Smith, Business Director of TrinityP3 UK, discuss the complexities and challenges of the pitch ...
Managing Marketing: The State Of The Pitch In Australian Advertising
Since the pandemic, agencies worldwide have been increasingly vocal about ditching the pitch, and trade media have run headlines and ...
Why the buying exercise is flawed in a media pitch, especially during the COVID-19 pandemic
There is a procurement practice when it comes to selecting media agency partners of including a media buying exercise. This ...