Why the agency pitch is often where strategy goes to die and how to fix it
If you’ve read the WARC Future of Strategy report, you’ll know we are currently living through a bizarre paradox. Eighty per cent […]
Category: Pitching Strategy
How Marketers Can Master the Pitch Process and Select the Best Fit Agency
For marketing leaders and procurement professionals, the agency selection process—the pitch—is arguably the most critical and high-stakes decision you will make. It […]
How Marketers Can Validate Agency Promises and Avoid the Pitching Fantasy
The modern agency pitch is supposed to be a rigorous process built on transparency and strategic merit. Yet, for too many marketers, […]
Pitch Faster for a BetterPitch
In the business world, there is a lot to be said for working quickly, using a fast process to reach a timely […]
BetterPitch: Bringing Fun Back to the Agency Pitching Process
Jerry Della Femina famously said about his chosen career, “I honestly believe that advertising is the most fun you can have with […]
The “Close Second” Lie: A Common Deception in Agency Pitches
In our “State of the Pitch Research,” we’ve found that agencies regularly report being told they were unsuccessful, but were a close […]
BetterPitch: Why agency pitches must be designed to be fit for purpose
Everyone knows that Darwin developed the theory of the “Survival of the Fittest”. But almost no one fully understands what he really […]
Managing Marketing: How Marketers And Procurement Can Deliver A Better Pitch
Jeremy Taylor, Managing Director, and Mark Smith, Business Director of TrinityP3 UK, discuss the complexities and challenges of the pitch process in […]
Pitching isn’t broken, it simply needs modernising
For years, the advertising industry has been having the same conversation: “the pitch process is broken.” – bloated processes, speculative work, and […]
Five ways to manage a better pitch process for selecting agencies
When the advertising industry refers to a pitch being broken, it typically means one of the two most common tender processes used [...]
Managing Marketing: The State Of The Media Pitch In Australia
Stephen Wright is TrinityP3’s Media Business Director. For more than a decade, he has managed and facilitated some of this country’s most […]
Creative Agency Pitch Consultation – Case study
Challenging Problem The agency was participating in numerous pitches, but the strike rate of wins was not high enough, and there was […]
Agency Roster Alignment for FMCG Sector with Composite Pitch – Case study
Challenging Problem The client was operating with multiple agencies, some of which were remunerated on sizeable retainers and not all of which […]
Managing Marketing: Rethinking Client Conflicts Of Interest
Jack Bensimon is the founding partner and Board Chair of Tadiem and the co-founder of the award-winning agency Bensimon Byrne, and he […]
100 considerations for marketers to run a better pitch
Anyone can run a pitch to select a new advertising agency. Or a new media agency. Or a new digital agency. But […]