Pitching Strategy

Creative Agency Pitch Consultation - Case study

Creative Agency Pitch Consultation – Case study

Challenging Problem The agency was participating in numerous pitches, but the strike rate of wins was not high enough, and ...
Agency Roster Alignment for FMCG Sector with Composite Pitch – Case study

Agency Roster Alignment for FMCG Sector with Composite Pitch – Case study

Challenging Problem The client was operating with multiple agencies, some of which were remunerated on sizeable retainers and not all ...
Managing Marketing: Rethinking Client Conflicts Of Interest

Managing Marketing: Rethinking Client Conflicts Of Interest

Jack Bensimon is the founding partner and Board Chair of Tadiem and the co-founder of the award-winning agency Bensimon Byrne, ...
100 consideration for marketers to avoid poor pitch performance

100 consideration for marketers to avoid poor pitch performance

Anyone can run a pitch to select a new advertising agency. Or a new media agency. Or a new digital ...
Managing Marketing: The Qualification Based Selection Process For Agencies

Managing Marketing: The Qualification Based Selection Process For Agencies

Leah Power is the Executive Vice President of the Institute of Canadian Agencies and the lead in developing the Qualification ...
Managing Marketing: The Pitch Positive Pledge

Managing Marketing: The Pitch Positive Pledge

Gina Larter is the newest Business Director to join TrinityP3 UK. But she also has experience in managing agencies, consulting ...
How to create a level playing field in a tender without commoditising the participants

How to create a level playing field in a tender without commoditising the participants

There is a procurement practice to create a ‘level playing field’ during a tender process that says all information should ...