Qual Quant

Marketing priorities

The importance of financial analysis in determining marketing priorities

In dealing with the management of marketing, a significant component of the work we do is assessing and benchmarking the ...
Lies, damn lies and marketing pseudo-statistics and their impact

Lies, damn lies and marketing pseudo-statistics and their impact

Yet another presentation landed in my inbox that makes a huge number of promises supported by the ‘results’ of some ...
Agency title promotion and the impact on retainers and fees

Agency title promotion and the impact on retainers and fees

You are a recent graduate and land your first job in an advertising agency. You start at the agency on ...