Managing Marketing: Putting Values In Action By Bridging Purpose And Practice
Chloe Hooper, founder and CEO of Barefeet Consultancy discusses the importance of redefining business purpose and values, the journey of self-belief, and […]
Category: Team Structure Agency
Managing Marketing: How To Build A Kick-Ass Advertising Agency
Peter Levitan is an agency whisperer with experience managing the world’s largest advertising agency, building his own agency, founding two Internet companies, […]
Managing Marketing: High-Performance Agency Teams
Within a year of taking the CEO role at Spark Foundry, Imogen Hewitt took this media agency to the top of the […]
What happens when an agency bites off more than it can chew?
The fast way to grow an agency is to win the business of a major advertiser. But it has these consequences for the agency, the staff and the clients.