Agency Fee Benchmarking – Insights

TrinityP3’s fee benchmarking service is designed to help businesses gain greater clarity around the fees and charges associated with marketing agency services. By comparing the fees charged by different agencies and analysing industry standards, businesses can gain a more accurate understanding of how much they should be paying for marketing services, and whether they are getting good value for their money.

Here we provide a range of resources to help you get started with this process. Whether you are looking to review your current agency fees, negotiate a new contract, or simply gain a better understanding of how agencies charge for their services, our articles allow you to make more informed decisions and achieve better outcomes for your business.

Find more information on agency commercials arrangements here or explore more details and insights below.

How to calculate the agency head hours required to deliver your scope of work

How to calculate the agency head hours required to deliver your scope of work

Many remuneration agreements, be they project fees or retainers, are based on the head hour resources required to undertake the ...
Paying peanuts? – It is not the smartest advertising agency remuneration strategy

Paying peanuts? – It is not the smartest advertising agency remuneration strategy

No one wants to be paying too much for their advertising. But likewise, there are downsides to paying too little. We ...
The importance of overhead in agency compensation

The importance of overhead in agency compensation

There are a number of variables involved in the most common head hour or cost based agency compensation models being: ...
How to calculate your agency head hour rates

How to calculate your agency head hour rates

Your agency is proposing to charge $250 per hour for the Group Account Director or the media agency has $325 ...
How to calculate the real value of your advertising agency retainer

How to calculate the real value of your advertising agency retainer

The real value of your agency retainer is in the mix of resources, not just the level or resources. What ...