How transparent is the digital media supply chain?
It has been five years since the ANA K2 Report into the media supply chain highlighted the lack of transparency in media. Particularly digital media. But earlier this year the ISBA PWC Report into the programmatic supply chain identified significant concerns over the continued lack of transparency. Not only did the report take almost two years to complete. It also found significant gaps in what can be considered the more transparent end of the digital media supply chain. Has enough been achieved to make it safe for advertisers to invest their budgets with confidence?
So, this is why we ask:
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