Marketing transformation is often mistakenly termed digital transformation. While much of the transformation taking place this century is digital, the technology is simply the enabler of this transformation and not the transformer. The real opportunity is in applying the tech solutions available to support opportunities for improved marketing performance and productivity.
Our marketing transformation advisory looks to alignment of culture, strategy, structure, capability, and process with the technology solutions available, which you can explore in more detail here:
You can find more information on our marketing transformation practice here or explore more details and insights below.
![10 key issues to consider when building your marketing technology stack](https://www.trinityp3.com/wp-content/uploads/2016/05/Marketing-technology-Stack.jpg)
10 key issues to consider when building your marketing technology stack
![What you may not know about the digital marketing landscape](https://www.trinityp3.com/wp-content/uploads/2016/05/Digital-Landscape.jpg)
What you may not know about the digital marketing landscape
![How to align your digital marketing to marketing](https://www.trinityp3.com/wp-content/uploads/2016/02/Align-digital-marketing.jpg)
How to align your digital marketing to marketing
![7 best practice tips for Marketing Dashboards](https://www.trinityp3.com/wp-content/uploads/2015/12/marketing-dashboards.jpg)
7 best practice tips for Marketing Dashboards
![sliver bullet](https://www.trinityp3.com/wp-content/uploads/2015/08/bullet-new-300x181.jpg)
A silver bullet for using data and digital agencies to drive better marketing performance?
![Austin Powers - Steamroller](https://www.trinityp3.com/wp-content/uploads/2015/06/Austin-Powers-Steamroller1-300x191.jpg)
When should a CEO throw their CMO under the technology steamroller?
![Chapter 10: Diving into digital in a data-driven world](https://www.trinityp3.com/wp-content/uploads/2014/12/Digital-in-a-data-driven-world-300x255.jpg)
Chapter 10: Diving into digital in a data-driven world
![Chapter 9: Educating your business and brand world](https://www.trinityp3.com/wp-content/uploads/2014/12/Educating-business-and-brand-300x200.jpg)
Chapter 9: Educating your business and brand world
![Chapter 8: Understanding the art and science of performance data](https://www.trinityp3.com/wp-content/uploads/2014/12/Performance-data-300x225.jpg)
Chapter 8: Understanding the art and science of performance data
![Chapter 7: The never-ending digital marketing campaign](https://www.trinityp3.com/wp-content/uploads/2014/12/Marketing-campaign-300x200.jpg)
Chapter 7: The never-ending digital marketing campaign
![Chapter 6: The new four-pillar structure for developing digital ideas](https://www.trinityp3.com/wp-content/uploads/2014/12/Developing-digital-ideas-300x197.jpg)
Chapter 6: The new four-pillar structure for developing digital ideas
![Chapter 5: Establishing customer segmentation and brand values](https://www.trinityp3.com/wp-content/uploads/2014/11/Customer-segmentation1-300x224.jpg)
Chapter 5: Establishing customer segmentation and brand values
![How to avoid the traditional to digital marketing transition trap](https://www.trinityp3.com/wp-content/uploads/2014/11/Transition_To_Digital11-300x212.jpg)
How to avoid the traditional to digital marketing transition trap
![Chapter 4: Launch your digital marketing strategy with a rock-solid foundation](https://www.trinityp3.com/wp-content/uploads/2014/11/Digital-strategy1-300x192.jpg)
Chapter 4: Launch your digital marketing strategy with a rock-solid foundation
![Chapter 3: How the best of the best approach digital marketing](https://www.trinityp3.com/wp-content/uploads/2014/11/Business-alignment1-300x251.jpg)
Chapter 3: How the best of the best approach digital marketing
![Chapter 2: How digital marketing fits into the marketing mix](https://www.trinityp3.com/wp-content/uploads/2014/11/Digital-marketing-mix1-300x194.jpg)
Chapter 2: How digital marketing fits into the marketing mix
![Chapter 1: The rise and rise of digital marketing in a data-driven world](https://www.trinityp3.com/wp-content/uploads/2014/11/Digital-and-data-300x200.jpg)
Chapter 1: The rise and rise of digital marketing in a data-driven world
![The Ultimate Guide to Digital Marketing in a Data-Driven World](https://www.trinityp3.com/wp-content/uploads/2014/11/Global-digital-revolution-300x194.jpg)
The Ultimate Guide to Digital Marketing in a Data-Driven World
![Benchmarking the marketing FTEs within your organisation](https://www.trinityp3.com/wp-content/uploads/2014/10/Line_Up_Of_Agencies1-300x104.jpg)
Benchmarking the marketing FTEs within your organisation
![Top down or bottom up budgeting – which approach is best?](https://www.trinityp3.com/wp-content/uploads/2014/02/Top_Down_Bottom_Up_Budget-300x199.jpg)
Top down or bottom up budgeting – which approach is best?
![Marketing communications process](https://www.trinityp3.com/wp-content/uploads/2013/04/Production_process-300x169.png)