Marketing transformation is often mistakenly termed digital transformation. While much of the transformation taking place this century is digital, the technology is simply the enabler of this transformation and not the transformer. The real opportunity is in applying the tech solutions available to support opportunities for improved marketing performance and productivity.
Our marketing transformation advisory looks to alignment of culture, strategy, structure, capability, and process with the technology solutions available, which you can explore in more detail here:
You can find more information on our marketing transformation practice here or explore more details and insights below.

10 key issues to consider when building your marketing technology stack

What you may not know about the digital marketing landscape

How to align your digital marketing to marketing

7 best practice tips for Marketing Dashboards

A silver bullet for using data and digital agencies to drive better marketing performance?

When should a CEO throw their CMO under the technology steamroller?

Chapter 10: Diving into digital in a data-driven world

Chapter 9: Educating your business and brand world

Chapter 8: Understanding the art and science of performance data

Chapter 7: The never-ending digital marketing campaign

Chapter 6: The new four-pillar structure for developing digital ideas

Chapter 5: Establishing customer segmentation and brand values

How to avoid the traditional to digital marketing transition trap

Chapter 4: Launch your digital marketing strategy with a rock-solid foundation

Chapter 3: How the best of the best approach digital marketing

Chapter 2: How digital marketing fits into the marketing mix

Chapter 1: The rise and rise of digital marketing in a data-driven world

The Ultimate Guide to Digital Marketing in a Data-Driven World

Benchmarking the marketing FTEs within your organisation

Top down or bottom up budgeting – which approach is best?
