Marketing Technology

Seven watch-outs with AI-driven marketing mix modelling

This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is one of Australia’s leaders in data-driven marketing. Helping navigate through ...
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Have you thought through all aspects of your Martech strategy?

This post is by Julian Barrans, Business Director, Asia for TrinityP3. Julian has worked as a business, marketing and branding professional ...
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Flushing money down the toilet

Stop flushing money down the toilet with your marketing technology investment

Clicking into Mumbrella, I read the headline: “Mark Lollback’s big regret as McDonald’s CMO: Flushing ‘$3m down the toilet’ on ...
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Artificial intelligence

Real life tips and learnings of applying artificial intelligence in marketing

This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is one of Australia’s leaders in data-driven marketing. Helping navigate through ...
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Drowning in data

How to stop drowning in a waterfall of data and extract more value

This post is by Ilona Evans, a Senior Consultant at TrinityP3. Ilona is passionate about ensuring digital drives business outcomes and ...
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Top 10 ways to make the most of your marketing technology budget – Infographic

MarTech and AdTech are significantly impacting the way marketers market today. But to invest in these technologies is a significant business ...
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Cut through the clutter in your marketing technology stack

This post is by Kylie Ridler-Dutton, Marketing Management Consultant at TrinityP3. Kylie is a discipline neutral specialist with consulting and ...
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The real problem with data is marketers don’t know how (or when) to use it

This post is by Zena Churchill, a Senior Consultant at TrinityP3. Over the past 20 years, Zena has worked for ...
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Marketers misuse data

Is the problem with data the fact that many marketers misuse it?

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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The 4 most common dead ends, watch outs and cautions when assessing data driven marketing

This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is one of Australia’s leaders in data-driven marketing. Helping navigate through ...
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10 key issues to consider when building your marketing technology stack

This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is one of Australia’s leaders in data-driven marketing. Helping navigate through ...
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What you may not know about the digital marketing landscape

This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is one of Australia's leaders in data-driven marketing. Helping navigate through ...
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7 best practice tips for Marketing Dashboards

This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business ...
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sliver bullet

A silver bullet for using data and digital agencies to drive better marketing performance?

This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business ...
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Austin Powers - Steamroller

When should a CEO throw their CMO under the technology steamroller?

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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