Marketing technology, also known as MarTech, encompasses a wide range of digital tools, platforms, and solutions designed to optimize and automate various marketing processes. From customer relationship management (CRM) systems and marketing automation platforms to data analytics tools and artificial intelligence (AI) applications, marketing technology empowers businesses to streamline workflows, personalize customer experiences, and derive data-driven insights for better decision-making.
Identify the right tools for your business needs, and harness the potential of technology with the following articles and guides.
You can find more information on our marketing transformation practice here or explore more details and insights below.

Industrial, Logistics and Commercial Property Asset Manager Digital Transformation
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Seven watch-outs with AI-driven marketing mix modelling
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Have you thought through all aspects of your Martech strategy?
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Stop flushing money down the toilet with your marketing technology investment
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Real life tips and learnings of applying artificial intelligence in marketing
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How to stop drowning in a waterfall of data and extract more value
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Top 10 ways to make the most of your marketing technology budget – Infographic
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Cut through the clutter in your marketing technology stack
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The real problem with data is marketers don’t know how (or when) to use it
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Is the problem with data the fact that many marketers misuse it?
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The 4 most common dead ends, watch outs and cautions when assessing data driven marketing
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10 key issues to consider when building your marketing technology stack
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What you may not know about the digital marketing landscape
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7 best practice tips for Marketing Dashboards
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A silver bullet for using data and digital agencies to drive better marketing performance?
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When should a CEO throw their CMO under the technology steamroller?
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