Marketing technology, also known as MarTech, encompasses a wide range of digital tools, platforms, and solutions designed to optimize and automate various marketing processes. From customer relationship management (CRM) systems and marketing automation platforms to data analytics tools and artificial intelligence (AI) applications, marketing technology empowers businesses to streamline workflows, personalize customer experiences, and derive data-driven insights for better decision-making.
Identify the right tools for your business needs, and harness the potential of technology with the following articles and guides.
You can find more information on our marketing transformation practice here or explore more details and insights below.
Navigating Media Mix Models, Marketing Mix Models and Multi-touch Attribution Models
Media Mix Modelling, Marketing Mix modelling and Multi-Touch Attribution modelling have all been widely discussed and written about in recent ...
Managing Marketing: CX Customer Experience
Adam Washington is the CEO of the full-service customer experience agency CX Lavender and joins us to unpick the world ...
Industrial, Logistics and Commercial Property Asset Manager Digital Transformation
Challenging problem A leading, global real asset management group reached out via its Australian entity. To identify the most suitable, ...
Seven watch-outs with AI-driven marketing mix modelling
The call for greater accountability of marketing investment has never been louder. And as technology continues to revolutionise the way ...
Have you thought through all aspects of your Martech strategy?
At first, it seems like such a simple question, but the more you delve into what’s possible and the ramifications ...
Stop flushing money down the toilet with your marketing technology investment
Clicking into Mumbrella, I read the headline: “Mark Lollback’s big regret as McDonald’s CMO: Flushing ‘$3m down the toilet’ on ...
Real life tips and learnings of applying artificial intelligence in marketing
Trends abound in Marketing. It’s an exciting part of the discipline’s continual evolution. And the Artificial Intelligence (AI) space is ...
How to stop drowning in a waterfall of data and extract more value
Marketers and agencies alike are drowning in a waterfall of data. This data comes from multiple sources and is used ...
Top 10 ways to make the most of your marketing technology budget – Infographic
MarTech and AdTech are significantly impacting the way marketers market today. But to invest in these technologies is a significant business ...
Cut through the clutter in your marketing technology stack
The technology transformation era has caused businesses to sit up and take note that in order to sustain your brand ...
The real problem with data is marketers don’t know how (or when) to use it
In a recent TrinityP3 post, Darren wrote about the growing problem marketers appear to be having with data, posing the hypothesis ...
Is the problem with data the fact that many marketers misuse it?
A recent interview with Professor Gary Lilien in Marketing Magazine on marketing analytics and the scepticism that still hinders its ...
The 4 most common dead ends, watch outs and cautions when assessing data driven marketing
There’s never been a better time to be a marketer. (Sorry to borrow and modify a phrase from our esteemed ...
10 key issues to consider when building your marketing technology stack
And the winner of Chiefmartec’s 2nd ‘Stackies’ Award, for the best in class Marketing Tech Stack is… Datapipe - for ...
What you may not know about the digital marketing landscape
"I don't know what I don't know" Have you heard this lately? Or have you found yourself saying this lately? ...
7 best practice tips for Marketing Dashboards
They’re a beautiful thing aren’t they. The dashboards created for your marketing activity or business as a whole? “Which dashboards ...
A silver bullet for using data and digital agencies to drive better marketing performance?
It seems that every agency and technology provider is an expert. Yet why are so many ‘experts’ pulling marketers in ...
When should a CEO throw their CMO under the technology steamroller?
Technology is changing everything - how we communicate, how we shop, how we travel, how we are entertained, how we ...